Nef The Pharaoh – “Drop Addy” (NSFW) [Video]

Nef The Pharaoh

By Jack Barnes

Oozing a wily, energetic charisma and bending his elastic flow over any instrumental he can get his hands on, Nef The Pharaoh is one of the most talented rappers to come out of the Bay Area this decade. Wading through ringing keyboards, undulating synths, wavy vocal samples, and staccato percussion, Nef serves up one for the druggies with Drop Addy.” The video finds Nef recounting his experience with women and pills, while the disorienting camera effects mimic the feeling of mixing just the right amount of Xanax and Adderall and Emoji-faced women frolic in his pool. Enjoy this video stream below after the jump.

“‘Drop Addy’ is just a term me and my team use for ‘send me your location,’ The video is a mix of the Playboy Mansion meets Wolf of Wall Street.” Premiered by Mass Appeal, “Drop Addy” is Nef’s first video since the fun-loving yet intimidating Bling Blaow,” a highlight from The Chang Project, released this summer

Combining an old-school, colorful rhyming style with pristine, state-of-the-art Bay Area production, Nef’s The Chang Project is a mature effort from the Sick Wid It signee, representative of his growth from teenaged phenom to a father and a leader. “Bling Blaow” is the third high quality visual from the project, following the Noisey-premiered, SXSW-set “Spice,” which featured SOB x RBE’s Yhung T.O., and the more recent release of Move4,” featuring OMB Peezy and Jay Ant, filmed at skateparks near Venice Beach. Boasting appearances from Ty Dolla $ign, Larry June, Caleborate, SOB x RBE, OMB PeezyJay Ant, and others, The Chang Project is an appetizer for The Big Chang Theory, Nef’s upcoming debut album. This summer, Nef The Pharaoh opened for A$AP Ferg at the Museum of Modern Art in New York City, and will grace the stage this weekend at Rolling Loud Bay Area. “I feel like I’m being rewarded for doing something good.” said Nef in his recent GEN F feature for The FADER. “God got a plan for everyone, and this is his plan for me. It feels good. Dopamine!”

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Previously: NEF The Pharaoh – My Way (Freestyle) [Audio]

 

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