Nef The Pharaoh
By Jack Barnes
With an elastic flow and a way with words that evokes his mentor E-40, Vallejo’s Nef The Pharaoh brims with superstar potential. Returning from the Wireless Music Festival in London, where he played to mobbing crowds on the same stage as Skepta, Chance The Rapper and others, Nef brings new heat for your Summer BBQ playlists. Spicing up the summertime with his signature style and a breezy, soulful instrumental courtesy of producer DTB, Nef explains his motivations in “Move4,” thanking the doctor who woke him when he was a stillborn baby, paying tribute to his father, and declaring his love for his young son. Enjoy this video stream below after the jump.
With a smooth hook from Jay Ant and a masterful, drawling verse from the rising Sacrameto-via-Alabama rapper OMB Peezy, “Move4” is a powerful and danceable summer jam. In the new music video, Nef and crew have a blast, touring the backstreets and skate parks of Venice, CA on bicycles. Directed by Rexx Life Vari, the clip effortlessly exudes a sense of youthful exuberance, all while conveying the adult responsibilities the young rappers face with their newfound fame and money. “Move4” is a highlight from The Chang Project, an effervescent portrait of the 22-year-old’s life as a rising rapper and recent father.
Combining an old-school, colorful rhyming style with pristine, state-of-the-art Bay Area production, The Chang Project is a mature effort from Big Chang Chang, boasting appearances from Ty Dolla $ign, Larry June, Caleborate, SOB x RBE, OMB Peezy, Jay Ant, and others. Anchored by Nef’s ineffable energy and personality, The Chang Project is a consistent and absurdly fun slice of Bay Area rap, and the perfect appetizer for Nef’s upcoming debut album, The Big Chang Theory. In the run up to the album, Nef shared the Noisey-premiered “Spice,” which featured SOB x RBE’s Yhung T.O., teamed up with Ty Dolla $ign for the Billboard-debuted sex jam “Back Out,” and recruited SOB x RBE’s Slimmy B for the aggressively lyrical “Bling Blaow,” which Spotify listed on its Most Necessary playlist. Most recently, Nef dropped “Creating a Wave,” a tsunami of a track, featuring 24hrs. “I feel like I’m being rewarded for doing something good.” said Nef in his recent GEN F feature for The FADER. “God got a plan for everyone, and this is his plan for me. It feels good. Dopamine!”
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