Nef The Pharaoh
By Jack Barnes
Signed to E-40‘s Sick Wid It Records, Nef The Pharaoh delivered his debut retail release, a self-titled EP, in November to high critical praise. Nef revisits his debut EP in the new video for “Mobbin’,” produced by DJ Fresh. Debuted by WorldStarHipHop, the “Mobbin'” video sees the Bay Area’s prince and his Kil FMB crew hit their hometown of Vallejo, paying homage to the Bay Area’s hyphy movement, going dumb while hijacking a school bus with the hyperlocal Carquinez Bridge in the background. Following E-40 and Mac Dre, the forefathers of Vallejo hip-hop, the 20-year-old Nef has undoubtedly adopted the area’s colorful style and slang while being a pioneering voice in the youth movement. Nef followed his breakthrough project by joining producer Cardo for Neffy Got Wings, a collaborative EP which released in January. Enjoy this video stream below after the jump.
While Nef The Pharaoh has only recently started gaining national attention, he’s been bubbling in the Bay Area for some time, with “Big Tymin’” charting at #34 on San Francisco’s 106 KMEL‘s Top 106 Songs of 2015. In December, Drake shouted out Nef on Instagram after the two linked during the OVO general’s trip California. Later in the month, Kehlani announced Nef The Pharaoh as the special guest for her sold out Tsunami Christmas event where he performed “Big Tymin.” Earlier this year, Nef The Pharaoh set out on his first national tour as an opener on G-Eazy’s recently concluded When It’s Dark Out Tour, alongside A$AP Ferg and Marc E. Bassy. The tour continues in late March-April, spanning the Midwest and Canada, and Nef will accompany G-Eazy across the Atlantic when he performs three dates in London on May 26-28.
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Props to WORLDSTARHIPHOP