Inglewood rapper Rucci wields his authoritative rasp like a weapon, dropping harrowing bars at a rapidfire pace. Celebrating a new partnership with EMPIRE, Rucci shares “La Bamba,“ his new single. Running roughshod atop latin-inflected guitars and warm organ, “La Bamba” finds Rucci drawing clever parallels between the life of a corner fruit salesman in L.A. with the life of a Central American cartel boss. Kicking off with an unexpected and charming reference to West Side Story, “La Bamba” is a fascinating character study and a surefire party-starter, carried by Rucci’s crackling, snapping flows. Premiered by Los Angeles’ Power 106 station on Monday night, “La Bamba” is the first single from Rucci’s upcoming debut album. Enjoy this audio stream below after the jump and please share this with friends.
Hailed by HYPEBEAST as one of the best new artists of Spring 2019, Rucci is one of L.A.’s most respected and locally popular emcees. Rucci started his career as one half of the duo MackkRucci, alongside childhood friend and fellow rapper Sean Mackk. When Mackk passed away in 2017, Rucci soldiered on in his memory, expanding his following and carrying the torch for his friend on several acclaimed solo tapes. In 2018, Rucci made his way into the national consciousness with El Perro, one of three mixtapes he released last year, featured the massive local hit “Light It Up,” a collaboration with AzChike which garnered over 1 million streams across platforms.
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