Nike and Viacom Nickelodeon Consumer Products (VNCP) today announced the launch of the Kyrie x SpongeBob SquarePants collection. The collection features five shoes inspired by the signature characters from SpongeBob SquarePants, as well as apparel and accessories, including t-shirts, a hoodie, socks and backpacks. Basketball superstar Kyrie Irving’s latest collection is suited for on-court competition and off-court jellyfishing with dedicated colorways for SpongeBob SquarePants, Patrick Star, Squidward Tentacles, Sandy Cheeks and Mr. Krabs. The three high-top sneakers in the collection showcase the signature Kyrie 5 silhouette in bright yellow for SpongeBob, pink and green tones for Patrick and turquoise accents for Squidward. The low-cut silhouette of the Kyrie Low 2 pays homage to the currency-crazy crustacean, Mr. Krabs, as well as a Sandy Cheeks version with colors inspired by her iconic spacesuit.
This year marks the 20th anniversary of SpongeBob SquarePants, one of the most iconic TV series ever created. SpongeBob has made an impact on pop culture with its universe of beloved characters, viral catchphrases and memes, theatrical releases and Tony award-winning Broadway musical. The character has also influenced the worlds of fashion and streetwear with recent collaborations, including Moschino, Lisa Frank, Marlou Breuls and Chinatown Market.
“What makes our collaboration with Kyrie and Nike so special is that we are celebrating SpongeBob’s 20th Anniversary with one of SpongeBob’s biggest genuine fans,” said Jose Castro, Senior Vice President and Head of Global Collaborations, VNCP. “Everything from the characters Kyrie chose and how they were designed into the line was done from a true fan’s perspective, and it shows. The sneakers, clothes and accessories became extensions of SpongeBob’s world, and we know fans everywhere will love this collection, just as much as we loved creating it with Kyrie.”
Kyrie x SpongeBob SquarePants will be available in adult and kids sizes from August 10 on Nike.com and in-store. In Europe, the collection will also be available at Kickz stores.
About Viacom Nickelodeon Consumer Products
Viacom Nickelodeon Consumer Products (VNCP) oversees all merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount Pictures and Comedy Central. With a diverse portfolio spanning animation, preschool, youth and adult licenses, VNCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world’s most powerful TV and entertainment properties, including SpongeBob SquarePants, PAW Patrol and Teenage Mutant Ninja Turtles
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