Pharrell Williams’ premium streetwear brand, Billionaire Boys Club ICECREAM announces its collaboration with NTWRK, debuting a Pop-up in Los Angeles from December 13th-22nd, located at 8020 Melrose Ave, Los Angeles, CA. To celebrate the launch, NTWRK will present the BBC ICECREAM Exoplanet Pop-Up with a private event on Thursday, December 12th from 7PM-10PM PT.
Billionaire Boys Club taps favorite nostalgic cartoons with exclusive collaboration capsules including Batman x Billionaire Boys Club, The Jetsons x Billionaire Boys Club, Space Jam x Billionaire Boys Club, and one of their most recent animated favorites— Rick and Morty. Each capsule features Billionaire Boys Club motifs reimagined with classic cartoon imagery. Billionaire Girls Club also makes an appearance in the Space Jam capsule, featuring Lola Bunny on top of the world.
In addition to the collaboration, Billionaire Boys Club and ICECREAM will offer standalone statement products, including Wireframe Diamonds & Dollars Full-Zip Hoodie and matching sweatpant, Billionaire Boys Club Snow Globe, Team ICECREAM Basketball Jersey and Short, ICECREAM Running Dog Pillow, Dollar Sign Pillow and ICECREAM ‘Best Coffee’ Incense Chamber—to name a few.
For fans that are not able to attend the LA pop-up, BBC ICECREAM in partnership with NTWRK, will offer exclusive online access to shop the collection on NTWRK’s mobile app. NTWRK will give customers an inside look to the LA experience and release three episodes dedicated to BBC ICECREAM’s Exoplanet Pop-up on Friday, December 13th, Monday, December 16th, and Friday, December 20th.
NTWRK Episode & Collection Release Dates and Times:
Drop 1: Billionaire Boys Club x Rick & Morty, Team Ice Cream Apparel, and Billionaire Boys Club Collectibles
Release Date: Friday, December 13, at 6PM ET / 3PM PT
Drop 2: Billionaire Boys Club x Space Jam & Billionaire Boys Club x The Jetsons
Release Date:Monday, December 16, at 9PM ET / 6PM PT
Drop 3: Billionaire Boys Club x Batman
Release Date: Friday, December 20, 6PM ET / 3PM PT
The Exoplanet collection is exclusive to the LA pop-up and NTWRK. Download the NTWRK app to shop.
Launched in the Fall of 2018, NTWRK’s unparalleled access to content hosted by celebrities, musicians and pop culture figures, has made the platform unlike anything else in the marketplace, merging together the partnership of the best brands and talents. Touted as the next wave of video commerce, NTWRK’s first phase has been a collection of shopping content from some of the most highly sought-after brands and personalities driving youth culture and will continue with even more creative content and experiential one-of-a-kind experiences. NTWRK is led by its CEO Aaron Levant, former Senior VP at Reed Exhibitions, wherein 2016 he spearheaded the launched of ComplexCon, a cultural event attracting consumers and celebrities across fashion, arts and sports space. Prior to that, Levant founded the Agenda tradeshow for surf and skate brands, combining over 18 years’ worth of experience across
fashion, retail, events, and media.
ABOUT BILLIONAIRE BOYS CLUB
BBC ICECREAM, founded by Pharrell Williams, is a globally recognized clothing and accessories brand whose blend of streetwear and luxury has influenced countless pockets of fashion, music design and culture. As the company has morphed to continually lead and define fashion, its aspirational motto highlights a brand perpetually focused more on an embrace of originality and self than the direct financial realities of its name: “Wealth is of the heart and mind, not the pocket.”
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