OMB Peezy

By Jack Barnes

With an unstoppable flow and a preternatural sense of melody and songwriting, 20-year-old OMB Peezyis the new voice of regional rap. Posting up on his porch in cinematic black-and-white, OMB Peezy stunts in “Doin’ Bad,” his latest video. Produced by Cardo Got Wingz, “Doin’ Bad” is a melodic stomper, combining the G-funk synth of the West Coast with the organic stomp of Southern Rap, which OMB Peezy molds into a compelling narrative about loyalty and the fickleness of fame. Featuring a verse from YoungBoy Never Broke Again and a cameo appearance from E-40, the video depicts a day in the life in a dangerous neighborhood, filled with motorcycle riding, porch-drinking, and violent assault. With over 850,000 plays on Spotify, “Doin’ Bad,” which earned a nod on Zane Lowe‘s Best Songs of the Week and Spotify‘s coveted Most Necessary playlist is the lead single from OMB Peezy’s acclaimed debut EP Humble Beginnings. Enjoy this audio stream below after the jump.

A slap-heavy six-pack produced in full by Grammy-nominated producer Cardo Got Wingz (Kendrick Lamar, Jeezy, Meek Mill), Humble Beginnings is a cinematic and accomplished effort. Telling the story of his abrupt transition from a “kid out the mud” to a budding rap superstar, Humble Beginnings has earned more than 1.3 million combined plays on Spotify. Premiered by Complex and featuring an appearance from former touring partner Yhung T.O. of SOB X RBE on the effortlessly funky, mob-influenced opener “Talk My Shit,” Humble Beginnings arrived via Sick Wid It Records/300 Entertainment.

Born in Alabama, the 20-year-old Peezy moved to the west coast when he was 12, developing a reputation as a rap prodigy, building a following on YouTube, and gaining the respect of the new wave of Bay Area artists such as Nef The Pharaoh and legends such as E-40. In the past few months, OMB Peezy started to parlay his grassroots local fanbase into a national following, earning millions of combined streams on his singles like the Noisey-premiered “Pressure,”the Pigeons & Planes-premiered “The Hard Way,” and the virally popular hits“When I Was Down,” “Porch,” and “Lay Down,” which Pigeons & Planes listed at #14 in their halftime list of Best Songs of 2017 and found a prominent fan in Wiz Khalifa who vibed to the song in an Instagram story. In July, OMB Peezy earned a mention in the New York Times in advance of his sold out show at NYC’s Webster Hall. Last month, Peezy released Word Of Mouth, a short documentary chronicling the young rapper’s beginnings and meteoric rise. Peezy recently returned from a tour supporting Detroit artist Tee Grizzley, and earlier this month, he collaborated with Gucci Mane on “Pray For Me,” a track by producer Adam Snow.