OMB Peezy – “Doin’ Bad” ft. YoungBoy Never Broke Again

OMB Peezy

By Jack Barnes

With a world-weary Southern drawl, rapidfire bars, and a calculated air of menace, Alabama-native OMB Peezy is one of the most exciting rising stars in rap. Connecting with Grammy-nominated producer Cardo Got Wingz (Kendrick Lamar, Drake), Peezy reflects on his come up on Doin’ Bad,” his latest single. Showcasing his motormouthed flow over Cardo’s gorgeously hard, piano-led soundscape, Peezy calls out fake and disloyal friends, excoriating those who didn’t believe he could be a success. Enjoy this video stream below after the jump.



Featuring a fierce guest spot from fellow deep-Southerner YoungBoy Never Broke Again, “Doin’ Bad” is the first single from Humble Beginnings, OMB Peezy’s debut project produced entirely by Cardo, a major tastemaker who has guided luminaries such as Wiz KhalifaDom Kennedy, and Nef The Pharaoh early on in their careers. The single has been well received thus far, earning a nod on Zane Lowe‘s Best Songs of the Week. Released via Sick Wid It Records and 300 Ent.Humble Beginnings hits stores in October.

Praised by The FADER as “the Future of Rap” and as the “New Voice of Regional Rap,” the 20-year-old Sacramento resident is a natural born spitter, with years of freestyling experience and a supernatural sense of songcraft. Born in Alabama, the 20-year-old Peezy moved to the west coast when he was 12, developing a reputation as a rap prodigy, building a following on YouTube, and gaining the respect of the new wave of Bay Area artists such as Nef The Pharaoh and legends such as E-40. In the past few months, OMB Peezy started to parlay his grassroots local fanbase into a national following, earning millions of combined streams on his singles like the Noisey-premiered “Pressure,”the Pigeons & Planes-premiered The Hard Way,” and the virally popular hitsWhen I Was Down,” Porch,” and Lay Down,” which Pigeons & Planes listed at #14 in their halftime list of Best Songs of 2017 and found a prominent fan in Wiz Khalifa who vibed to the song in an Instagram story. In July, OMB Peezy earned a mention in the New York Times in advance of his sold out show at NYC’s Webster Hall. Beloved by fans and acclaimed by critics, OMB Peezy recently returned from a nationwide tour with SOB x RBE.

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