By Jack Barnes
A cross-regional success story with supernatural slangin’ skills, 20-year-old OMB Peezy is up next. Teaming up with Grammy-nominated producer Cardo Got Wingz (Kendrick Lamar, Jeezy, Meek Mill), Peezy shares the slap-heavy six-pack Humble Beginnings, his first ever project. Humble Beginnings is a cinematic and accomplished effort, with Peezy flashing his world-weary Southern drawl over widescreen Cardo productions, telling the story of his abrupt transition from a “kid out the mud” to a budding rap superstar: Came a long way from popping them pills/Play the wrong way and I’ll get you killed/Fuckin’ the fame, I signed a deal for them bills/Tote the paper, I show up where you live.” Boasting new single “Doin’ Bad,” a collaboration with Baton Rouge’s YoungBoy Never Broke Again, which earned a nod on Zane Lowe‘s Best Songs of the Week and Spotify‘s coveted Most Necessary playlist, Humble Beginnings is the best evidence yet of Peezy’s versatility and crossover potential. Enjoy this audio stream below after the jump.
Premiered by Complex and featuring an appearance from former touring partner Yhung T.O. of SOB X RBE on the effortlessly funky, mob-influenced opener “Talk My Shit,” Humble Beginnings arrives via Sick Wid It Records/300 Entertainment.
Praised by The FADER as “the Future of Rap” and as the “New Voice of Regional Rap,” the 20-year-old Sacramento resident is a natural born spitter, with years of freestyling experience and a supernatural sense of songcraft. Born in Alabama, the 20-year-old Peezy moved to the west coast when he was 12, developing a reputation as a rap prodigy, building a following on YouTube, and gaining the respect of the new wave of Bay Area artists such as Nef The Pharaoh and legends such as E-40. In the past few months, OMB Peezy started to parlay his grassroots local fanbase into a national following, earning millions of combined streams on his singles like the Noisey-premiered “Pressure
To accompany the release of Humble Beginnings, OMB Peezy shares the video for “Love You Back,” one of the album’s highlights. Flashing a sing-song, double-time flow over low-riding bass, airy synths, and Cardo’s trademark cross-stick drums, OMB Peezy ruminates on the fickle nature of success in the hood, displaying wisdom far beyond his 20 years: “You can love the hood, but it ain’t gon’ love you back.” The video finds OMB Peezy relaxing on his porch, witnessing the planning and unsubtle execution of a convenience store robbery, shaking his head at the perpetrators short-sighted pursuit of a quick buck, before one of the robbers betrays his partner-in-crime. Catch OMB Peezy at The Music Box tonight in San Diego, CA.
Tour dates with Tee Grizzley, Lud Foe, and Sada Baby
October 11 – Music Box, San Diego, CA
October 13 – Liacouras Center, Philadelphia, PA
October 15 – The Rock, Tucson, AZ
October 16 – El Rey Theater, Albuquerque, NM
October 18 – Antone’s, Austin, TX
October 22 – House of Blues, New Orleans, LA
October 24 – Terminal West, Atlanta, GA
October 26 – The Fillmore, Silver Spring, MD
October 29 – Gramercy Theater, New York, NY
October 30 – The Fillmore, Detroit, MI
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Props to Spotify
Previously: Watch: OMB Peezy – Word Of Mouth [Documentary]