Online Reputation Management
By Jack Barnes
One of the main requirements of making your online business a success is by having a great online reputation. The reason for this is very simple – in online trading, people can’t see a physical product to judge for themselves. So before making a purchase, they will verify the brand reputation. The internet has practically dissolved all barriers between customers and even one negative review can prove fatal to a growing business. This makes it very important to protect the online status of your business. Here are 5 tips on how to manage your online reputation.
- Be Proactive
Reputation management is mandatory for an online business. Don’t wait for something to go wrong. It is important to promote and maintain a good image online instead of taking action only in case of a bad review. Reputation development takes time, so it is important to start early and keep building your reputation constantly.
- Link Your Accounts
An online business must have a solid presence on the social media. Facebook, Twitter and Google+ are necessary platforms for all businesses. Apart from this, you must have accounts on social media platforms relevant to your business. For example, handicraft sellers can have accounts on Instagram and Pinterest where people can see photographs of their products. Equipment businesses can have accounts on video sharing websites like YouTube and Vimeo for tutorial videos on using various equipment. And be sure to link all these accounts to each other and to the brand’s website. This will allow you to have a network of clients across platforms.
- Make Investments
Reputation management requires you to invest time and money. Often, small businesses do not consider reputation management as a vital part of running a business. They manage it on their own, in their free time and at a very low budget. This will not get the job done and may lead to a severe crisis in case somebody targets the business online. Running a business efficiently does not prepare you to speak effectively online. So, it is always a better idea to hire someone who understands your reputation management needs and fulfils them perfectly. You can also invest in a reputation management app online. This will keep you from losing customers and improve your overall business which makes it a worthwhile investment.
Blogs are a great way of directly interacting with your customers and responding to any serious assertions made about your company. It gives you the freedom to represent your company in an informal way and give your clients a casual insight into your business. Linking your blog to your social media platforms also helps you circulate your blog content on multiple platforms and reach more customers. You can also add a comment box to your blog where customers can have discussions, post reviews and be heard by the company.
When catering to online customers, it is necessary to properly address customers’ grievances. It is possible that your services or products aren’t up to the mark and improving them is always a good idea. Listen to the feedback of your customers and improve wherever possible. But even if you aren’t able to resolve an issue, make a sincere effort to help out your customers. When a customer feels like you have gone out of your way to help them out, they will always remember and come back for more. They might also leave a positive review on your website or their own social media profile which is great publicity for you.
A good online reputation will attract more customers and help your business grow and give you the edge over your competitors. Always remember the importance of word of mouth and maintaining a good reputation in the world of online business and plan your marketing accordingly.
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