Open Space: Phora | Mass Appeal

0:55 Life as a Tattoo Artist
1:54 Meaning Behind ‘Yours Truly’
2:32 On “Sinner” Series
3:40 Working with Trippie Redd

“It’s all about sincerity.” Anaheim rapper Phora swung by Mass Appeal for an #OpenSpace interview. While seated the down to earth musician and founder of Yours Truly clothing spoke about his beginnings as a tattoo artist, the meaning behind ‘Yours Truly’, and what is was like collabing with Trippie Redd on “Love is Hell”.

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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.


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