Don’t call YK Osiris a rapper. “I’m a singer,” says the Jacksonville, Florida native who blew up off the viral hit “Valentine” and caught the eye of Def Jam exec Steven Victor. “People try to label me as a rapper. I prefer myself as a young man who’s a ladies’ man, and I sing.” Inspired by Michael Jackson, Osiris is aiming to ascend to the highest heights of the music industry. “I had to cut off a lot of people,“ Said YK during a recent visit to MASS APPEAL HQ. “It was hard but I had/ to do it for me to proceed to the next level.“ Check out the latest episode of Open Space right now.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.