By Jack Barnes
Fame, money and music change some people, but not Oakland street rap impresario Philthy Rich,who gathers some of the Bay Area’s hardest emcees in a room for a night of blunt-smoking and lean-sipping in the new video for “Way Before.“ Produced by Zaytoven and featuring standout verses from Philthy Rich’s protegé Mozzy and members of the Bay Area rap collective Band Gang, “Way Before” is a highlight from Philthy Rich’s recent Real N*ggas Back In $tyle LP. The video for “Way Before” releases on the heels of Philthy Rich’s video for “Piss Codeine,” another Zaytoven-produced gem from RNBI$, which finds Philthy Rich partying poolside in a Bay Area mansion with some lovely ladies. “Zaytoven, he from the Bay but live in Atlanta, I love his beats,” Philthy Rich told Mass Appeal. “I was in Atlanta a lot working on this project and our grinds are alike.” Enjoy this video stream below after the jump.
In the February 26th album premiere of Real N*ggas Back In $tyle, Mass Appeal stated, “With a decade-long career, ties to his region’s old guard, and a clever affection for delivery surrounded by repetitive earworm hooks, Philthy’s grown from a Mac Dre-affiliate into a venerable heavyweight of the Yay Area revival sound.” Fellow Bay Area rappers E-40, Nef The Pharaoh, Mozzy, and IAMSU join Philthy Rich on the project, while Real N*ggas Back in $tyle also boasts collaborations with Young Dolph, Sauce Twinz, Young Scooter, Johnny Cinco, HoodRich Pablo Juan, Freeway, Paul Wall, and Jim Jones, with production from 808 Mafia, KC Da Beatmonster, and Zaytoven.
The videos for “Way Before” and “Piss Codeine” follow the release of “Broke Boy,” a WorldStarHipHop exclusive video featuring Young Dolph. In the lead up to Real N*ggas Back in $tyle, Philthy Rich shared a series of singles, starting with music videos for the IAMSU-assisted money-making anthem “Make A Living” and trunk-thumping Young Scooter collab “Buss Down (Right Now).” In honor of his long-time friend, Bay Area rapper The Jacka, Philthy Rich commemorated the prolific rapper on the one year anniversary of his passing alongside Paul Wall and Freeway with “King Jack,” which debuted viaNoisey. Most recently, he teamed up with a “murderer’s row,” as Complex called it, of local talent with “Statue of Liberty,” featuring E-40, Nef The Pharaoh, and Ezale. Philthy Rich’s Real N*ggas Back In $tyle, the first in a series of three albums with the same title, is currently available for purchase at iTunesand streaming on Spotify.
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