By Jack Barnes
The featured Def Jam artists (Pusha T, Desiigner, Lil Durk, Bibi Mourelly) in the photos below were all in attendance at Emo’s for the HipHopDX Showcase presented by Brisk Mate Energizing Iced Tea, a new product line announced and launched by Brisk Iced Tea just yesterday.
Photo Credit: DescribeTheFauna
Brisk®, the iced tea brand known for its bold flavors, is taking inspiration from South America by introducing a new product line—Brisk Mate (pronounced mah-tay)—a smooth energizing iced tea, with the Brisk flavor fans know and love, blended with South American Yerba Mate. Brisk Mate will be available in 16-oz. cans (90 calories per can) in three bold flavors: Mango, Dragonfruit and Cherry.
“Yerba Mate has been enjoyed in South America for hundreds of years because of its energizing qualities,” said Mandy Mazzeo, Marketing Manager, Brisk. “Brisk Mate gives Brisk fans what they’ve been asking for, a smooth, energizing iced tea with the great-tasting, bold flavors they expect from Brisk.”
Brisk Mate is being released this month exclusively in select cities including, Houston, Dallas, San Antonio, Phoenix, Portland, Las Vegas and Denver. To coincide with the introduction of Brisk Mate, an online campaign will showcase how the drink’s smooth energizing spark helps unlock Brisk fans’ true potential — motivating them and their friends as they pursue passions together, igniting the “Power of the Tribe.”
OPTIC GAMING PARTNERSHIP
As part of the launch, Brisk Mate is partnering with OpTic Gaming, a professional eSports organization boasting multiple championships and specializing in gaming entertainment. Brisk Mate will inspire the team’s gaming by providing a smooth, energizing spark for the eSport champions on and off the stage.
“The Brisk Mate brand reflects the same sense of community and energy that our members share,” said Hector Rodridguez, owner of OpTic Gaming. “The smooth, energizing spark and light uplift from Brisk Mate is the perfect refreshment for our team as we head into this year’s competitions.”
To follow Team OpTic as they compete this year with Brisk Mate and the “Power of The Tribe,” look for updates on Twitter @OpTicGaming.
HIPHOPDX CONCERT – LAUNCH PARTY
To celebrate the release of Brisk Mate, the brand will be the presenting sponsor of the HipHopDX concert in Austin, Texas, on Wednesday, March 16. Fans in attendance will be among the first to try Brisk Mate in its three bold flavors.
SHAZAM PRODUCT ENGAGEMENT
With the launch of Brisk Mate, fans are invited to access a 360 panoramic experience by using the Shazam app on their mobile device. By tapping the camera icon within the Shazam app and scanning a Brisk Mate can or retail signage, users can be transported to this engaging experience where they can unlock exclusive content while controlling the experience within a 360 environment that reacts to how the user is holding their mobile phone.
To learn more about Brisk Mate and Brisk Iced Tea, visit www.drinkbrisk.com.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
About Pepsi Lipton Tea Partnership
The Pepsi Lipton Tea partnership is a joint venture between PepsiCo and Unilever. The partnership includes a complete portfolio of ready- to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
Unilever’s Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever’s strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/
Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.
All of Unilever’s global factory network, as well as its US non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever US and its brands visit: www.unileverusa.com
To connect with Unilever US via Facebook visit: www.facebook.com/
To connect with Unilever US via Twitter follow: @unileverusa
To learn more about taking small actions that can make a big difference visit: http://www.
About OpTic Gaming
OpTic Gaming is a premier eSports organization and competitive gaming team. Founded in 2006, OpTic is based in the metro Chicago area and is owned by Hector Rodriguez. With 15 million followers across various social channels, OpTic is among the most popular and successful eSports teams on the planet which currently consists of rosters that compete professionally in Call of Duty, Halo, and CS:GO. Learn more at http://www.optic.tv @
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