After amassing over 100 million global streams with the release of his latest EP AFTERIMAGE, R.LUM.R releases his much-anticipated alluring new song and official music video, “How This Feels” from his forthcoming major label debut album due this fall via Island Records. Raised in Florida and residing in the Nashville music scene since 2015, R.LUM.R ignites the next chapter of his career with “How This Feels.” Although the production is dark and spacious, the verses are delivered with vulnerability. Falsetto creeps in at the top of the hook and he asks, “So, can we be real? About how this feels.” Musically, it dips from nocturnal R&B into a delicately plucked guitar-driven bridge. Enjoy this audio stream below after the jump and please share this with friends.
On the new single and music video, R.LUM.R spoke to Billboard saying, “With this first visual, I wanted to make sure to do something more striking and interesting than I’ve ever done that makes you feel the isolation that is so felt in the music. I think we did it with “How This Feels.”
“How This Feels” builds on the momentum that R.LUM.R has gained since he burst onto the music scene with his debut single “Show Me.” “Frustrated” marked his major breakthrough in 2017 and endeared him to fans worldwide. The track reached Top 10 at Urban AC radio. He performed throughout the U.S., Europe, and Asia, blazed the stage at Jimmy Kimmel LIVE! Additionally, he received critical acclaim from outlets including Rollingstone, Billboard, NPR, VIBE, Okayplayer, and more.
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