By Jack Barnes
Billboard has just premiered Luc Belaire’s hilarious new “Belaire It Out” show with multi-platinum recording artists Rae Sremmurd. In the new series, the Rae Sremmurd duo Swae Lee and Slim Jxmmi answer challenging and ridiculous questions. Enjoy this video stream below after the jump and please share this with friends.
Luc Belaire boasts unique and unprecedented access to some of the world’s top celebrity talent in entertainment and sports, who appreciate Belaire’s independent voice and its creative, collaborative platform. Belaire is leading the charge for original content in the brand space, with “a lineup of hip-hop brand ambassadors that could rival any major label’s rosters” (All Hip Hop). In October of this year, Rae Sremmurd and Belaire announced a global partnership for Belaire’s classic Belaire Gold, made in Burgundy from a blend of hand-picked Chardonnay and Pinot Noir grapes. “Belaire It Out” starring Rae Sremmurd is one of many engaging video pieces that will release throughout the partnership, so stay tuned for more!
With its crystal clear bottle and embossed gold foil labels, Belaire Gold is instantly recognizable. It is recommended as a well-chilled aperitif, and is also a versatile food-pairing wine, especially with seafood, grilled vegetables or poultry thanks to its light, dry finish with light notes of peach, pear, and mango.
About Luc Belaire
Luc Belaire is a premium brand produced in France – the hallmark of quality in the world of fine wines. Our 5th and 6th generation father-and-son winemakers oversee production of each bottle of Belaire at their maison in Montagny-les-Beaune, established in 1898. The line includes Belaire Gold, made in Burgundy from a blend of Chardonnay and Pinot Noir along with a cane sugar dosage, alongside Belaire’s top-selling cuvée Belaire Rosé, a unique sparkling Rosé wine from the south of France crafted from a blend of Grenache, Cinsault and Syrah grapes – the three favorite Rosé grapes of the region – and Belaire Luxe, an elegant ‘blanc de blancs’ made exclusively from Chardonnay with a special dosage made from prized Chablis grapes in Burgundy. The newest addition to the range is Belaire Luxe Rosé, made at Belaire’s estate in Provence from a classic blend of rosé varietals and a unique addition of oak-aged Syrah. Finally, Belaire’s Fantôme (French for phantom) range houses each of its cuvées in a luminescent bottle which lights up at the touch of the button.
About Sovereign Brands
Sovereign Brands is a family-owned, international wine & spirits company headquartered in New York. The company is owned and operated by the Berish family and partners with first-class producers from the world’s most iconic wine and spirit regions to develop superior brands. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world. The company’s portfolio also includes Bumbu, a craft rum brand from Barbados that ranks among the world’s most critically acclaimed rums, Cloud Chaser, a classic French Côtes de Provence Rosé, and Skeleton Vineyards, a range of accessible wines from Argentina and Austria.
About Rae Sremmurd
Rae Sremmurd is a hip hop duo from Tupelo, Mississippi comprised of brothers Swae Lee and Slim Jxmmi. After making it to second place on BET’s “Wild Out Wednesday,” the pair turned down major label record deals to sign to EarDrummers Entertainment. Their 2015 debut studio album, SremmLife, released the next year at Number 5 on the US Billboard 200, and features the certified-platinum mega-hit singles “No Flex Zone” and “No Type,” as well as “Throw Sum Mo” featuring Nicki Minaj and Young Thug, and “This Could Be Us.”
In 2016, Rae Sremmurd released their second studio album, SremmLife 2, on Ear Drummer Records/Interscope Records. The album includes the duo’s first Billboard Number 1 song “Black Beatles”, which held the number one spot for seven consecutive weeks. Their third album was a multi-album project entitled SR3MM – an ambitious three-part album made up of three standalone albums; Rae Sremmurd’s Rae Sremmurd, Swae Lee’s Swaecation and Slim Jxmmi’s Jxmtro. The album was made in conjunction with their longtime collaborator and production company CEO Mike WiLL Made-It.
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Props to Luc Belaire