French cloud rap duo PNL release their new music video for single, “Au DD” off their forthcoming album Deux Frères (Two Brothers) which is scheduled to be released on Friday, April 5th. Two brothers (Tarik and Nabil Andrieu, aka Ademo and N.O.S.) that flipped European hip-hop on its head have returned with a taste of brand new music in the form of “Au DD.” Following up on their landmark sophomore album Dans La Legende (which was the first independent French album to reach diamond status), “Au DD” showcases PNL’s creative depth. The music video is said to be the first ever filmed inside of the Eiffel Tower. The self-directed video features PNL using the iconic monument as their HQ, filling the visual with grandiose aerial shots of the group from within the tower’s unmistakable structure. Enjoy this video stream below after the jump and please share this with friends.
“Au DD” explores PNL’s journey from selling drugs in Paris to evolving into rap superstars. The track marks a progression in PNL’s signature “cloud rap” sound; immersive, deep, subtle, and laced with melodic flows and narratives from within Paris’ subcultural underbelly. Clash writes, “every bit as immersive as the cloud rap sound that propels them, the murky production for ‘Au DD’ is literally placed in the sky as PNL scale the historic tower.”
The visual has already surpassed 20 million views on YouTube and Louis Vuitton Artistic Director Virgil Abloh has collaborated with PNL’s own QLF brand for a special capsule collection for his Off-White label, modeled by the brothers within the visual. Integrating the brand’s own iconography with PNL’s logo, the partnership marks one of many instances in which French rap’s most culturally important act have been cosigned on an international stage.
With “Au DD” and their highly anticipated new album the stage is set for PNL to ascend further from France’s homegrown heroes to renowned household names worldwide.
“Au DD” is available now on YouTube and can be streamed or purchased here. Their forthcoming album Deux Frères will be released on April 5th. For updates and more information about PNL please refer to the social media links below.
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Props to PNL