Rap Snacks, the “Official Snack of Hip Hop,” partnered with Atlanta-based vegan burger restaurant, The Slutty Vegan to create the very first all-vegan potato chip. The collaboration, initially announced on October 7, 2019, is now available in Atlanta-area stores. The highly anticipated collaboration boasts brand new, delicious potato chip flavors inspired by Slutty Vegan’s health-conscious yet savory menu.
Both brand names, founded by African-American entrepreneurs James Lindsay (Rap Snacks) and Pinky Cole (The Slutty Vegan), are enthusiastic about the launch of this vegan potato chip line as it aims to spread awareness around healthier lifestyle choices to a culturally diverse community who may experience less access to vegan options otherwise.
The chip collaboration is also a testament to the success of two influential entrepreneurs who are joining forces for good. Both Rap Snacks and The Slutty Vegan are teaming up through their foundations, the Boss Up Foundation and the Pinky Cole Foundation, to serve the Atlanta community during the Covid-19 pandemic by providing meals to thousands of essential workers on the frontlines.
Rap Snacks are available in over 4,200 Walmart locations across the nations and at numerous independently owned supermarkets and convenience stores.
ABOUT RAP SNACKS
Rap Snacks, Inc. was founded in 1994 by CEO, James Lindsay, as a variety of potato chips known for featuring major recording artists on their bags. The chip brand, which has now expanded to include noodles as well, is sold in stores across the nation and often referred to as the “Official Snack of Hip Hop.” Each rapper featured on a bag has their own distinct chip flavor. The packaging of each variety features a cartoon version of the rapper on the front and a brief quote from the artist on the back. The initial success of Rap Snacks helped solidify a co-marketing agreement with Universal Records that consisted of advertising Universal’s artists on all Rap Snacks bags. Eventually the company grew into a successful business selling mostly twenty-five cent bags of chips. After revamping the Rap Snacks brand and relaunching in 2016, Rap Snacks has grown above and beyond expectations. Rap Snacks currently features top hip hop artists such as Migos, Cardi B, and Boosie on its bags and is quickly becoming a national favorite.
ABOUT SLUTTY VEGAN
Slutty Vegan was founded in the summer of 2018 by Pinky Cole. Having established roots in Atlanta, they have made it their mission to provide quality vegan meals to communities that would have otherwise never had these options. Igniting a national vegan revolution that’s loved by everyone including the world’s most famous celebrities and sport stars such as Snoop Dogg, Usher, Taraji P. Henson, Tiffany Haddish, Will Smith, Colin Kaepernick, Tyler Perry, Martin Lawrence and Missy Elliott, Slutty Vegan is truly changing the way people think about vegan food. Through their passion, quality, and taste, Slutty Vegan has emerged as the nation’s most recognized and loved 100% plant-based burger destination. With hundreds of thousands of Instagram followers, Slutty Vegan has vegan and non-vegan fans lining up for hours to take a bite.
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