Retailers target kids to boost back-to-school sales

The school year is about to begin, and advertisers are reaching children in powerful and potentially dangerous new ways. Back-to-school spending is expected to reach $27.6 billion in the U.S. this year. Kids are a lucrative target for advertisers and social media platforms, hoping to reach them directly through their phones. Fortune senior editor at large Leigh Gallagher joins “CBS This Morning” to discuss how children will likely influence their parents in many of these purchases.

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