Rich Chigga – “Who That Be” [Video]

Rich Chigga

By Jack Barnes

Rich Chigga is on the verge of a big career – his newly released “Who That Be” video, which debuted via Complex, finds the viral sensation broadcasting from the comfort of his couch with puppy in lap to calling the shots amid a crew of masked men on the deck of a naval ship.  Enjoy this video stream below after the jump.

“Chigga’s deep voice and rapid flow are once again on display,” stated Highsnobiety following the single’s audio release, while HYPEBEAST anticipated “it would be exciting to see some visuals for this.” Since it dropped in August, the official audio for “Who That Be” has eclipsed 6.6M YouTube views and over 2.6M streams on Spotify. Supplying a huge demand for American hip-hop in Asia, Rich Chigga has built his fanbase as social media maven, with nearly 300K YouTube subscribers, more than 340K Facebook page likes, 233K Twitter followers, and upward of 190K on Instagram. Last month, legendary Wu-Tang Clan emcee Ghostface Killah and buzzing Miami rapper Pouya joined Rich Chigga for the official remix to “Dat $tick,” the viral hit that first launched the young rapper into international stardom. “It is equal parts absurd and problematic and probably the hardest thing you’ll listen to today,” said GQ at the time of release.

“Who That Be” video is released with 88 Rising, the exploding, creative powerhouse helmed by Sean Miyashiro. Led by an award-winning team of creative visionaries all over the world, 88 Rising strives to bridge the gap between East and West, spotlighting the richest cultural stories and people from Asia and beyond. With major moves in motion for 2017, “Rich Chigga’s rise in the rap game will continue to be something to behold.”

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Rich Chigga - "Who That Be" [Video]

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