Rolling Loud Festival
By Jack Barnes
Already bursting at the seams with an unbeatable array of A-List rap talent, Rolling Loud Festival announces some late-breaking additions to the lineup. The latest additions include Chicago melody master Lil Durk, Memphis street hero Moneybagg Yo, Detroit riser Tee Grizzley, and G.O.O.D. Music’s newest signee Valee, as well as Key!, Zoey Dollaz, Key Glock, Pardison Fontaine, Comethazine, Lud Foe, Tokyo Jetz, Nell, SDotBraddy, and Prez P. Joining these new additions will be a very special guest, who will be revealed during the festival. No longer on the festival lineup are Cardi B, who dropped out due to her pregnancy, and Kevin Gates, who dropped due to travel restrictions imposed upon him. The new additions will join a star-studded list of some of the most notable names in today’s rap game, headlined by J. Cole, Travis Scott, and Future.
Taking place at Hard Rock Stadium in Miami Gardens on May 11-13, Rolling Loud 2018 will feature heavy-hitters like Gucci Mane and Lil Uzi Vert, veterans like N*E*R*D, The Diplomats and Juicy J, established names such as Young Thug, Big K.R.I.T., Young Dolph and Rick Ross, and risers like Playboi Carti, Lil Skies, Ski Mask The Slump God, Trippie Redd and many more. Recently the subject of a feature in the Wall Street Journal, the Rolling Loud Festival is the biggest annual live event in hip-hop. A limited number of tickets for the flagship festival are still available for sale at RollingLoud.com.
Drawing a massive crowd to Bayfront Park in Miami, Rolling Loud 2017 not only provided value to the city’s music fans, but also generated $75 million for the local Miami economy, per a report from The Washington Economics Group. According to the WEG, Rolling Loud Miami created 815 jobs in the Miami area, contributed $30 million worth of household income to the citizens of Miami-Dade County and added $46 million worth of value to the area’s GDP. Rolling Loud Miami contributed $31.7 million to the knowledge-based industries and $27.4 million to the visitor and tourism industries, as well as making smaller, but still significant impacts on trade and transportation, construction, retail and government sectors. These numbers quantify how youthful enthusiasm for music, and particularly hip-hop via Rolling Loud, can directly and indirectly improve the economic health of a neighborhood.
After three successful years in Miami, Rolling Loud began the first stage of its global expansion in 2017, hosting the with the sold-out Rolling Loud Bay Area in October at the Shoreline Festival Grounds in Mountain View, California. The festival was a massive success, buoyed by the impressive lineup, headlined by Lil Wayne, Travis Scott and Schoolboy Q, as well as the strong word of mouth generated by the three Miami festivals. Rolling Loud’s global expansion continued with the equally successful Rolling Loud SoCal in December, headlined by Future, Schoolboy Q, Migos, Gucci Mane and Lil Uzi Vert. Rolling Loud continues its momentum into 2018 with its flagship Miami festival, sure to be the biggest edition yet.
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