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Inglewood’s Rucci Struggles to Stay Resilient in the “Keep Going” Video

One of the rising stars of L.A.’s bustling rap scene, Inglewood native Rucci expertly explores the struggle and successes of street life. Relying on his family through a tumultuous period in his life, Rucci shares Keep Going,” his latest video. Building upon poignant electric keys, rolling bass, and crisp snares by producer Romo, Rucci reminisces on recent hardships–from the death of his rap partner Sean Mackk to the deportation of his father–before determining that nothing will stop him from pursuing stardom: “Who better? Nobody better, Rucci in this forever.” In the video, Rucci tries to weather the storm by reaching out to his family, spending quality time with his young niece and writing to his currently-incarcerated uncle and mentor. The poignant new video is the latest release ahead of the release of Tako’s Son, Rucci’s debut album. Enjoy this video stream below after the jump and please share this with friends.

Paying tribute to the father who raised him, Tako’s Son is the best showcase yet of Rucci’s skill for mixing snapping instrumentals, breakneck bars, and heartfelt lyricism. A well-known Inglewood figure of Salvadorian descent, Rucci’s father Tako was recently deported, stranding father and son on two sides of a national border. On the album, Rucci channels his Pops as best he can, relaying life lessons through breakneck bars and tight street stories, laid over hyperactive L.A. production. The tape features recent single “La Bamba,” a Latin-flavored jam with a video recently premiered by The FADER. With appearances from fellow L.A. heavy-hitters like Shoreline MafiaRJMrLAAzChike1TakeJayKalan.frfr, and more, the revealing Tako’s Son heads straight for your car stereo on August 16th via Mackk & Company/EMPIRE.

Pre-order Tako’s Sonhttps://empire.lnk.to/takoson

Tako’s Son tracklist:

  1. Still
  2. Function in the Hood (ft Azchike)
  3. I Aint Gon Lie
  4. Lowrider
  5. Never Finished (ft Lil Duece)
  6. Get the Strap (ft Ohgeesy & Fenix Flexin)
  7. La Bamba
  8. Drop Out
  9. I Just Wanna Ball
  10. Fake Gon Hate (ft 1Takejay)
  11. Nasty (ft Kalan FrFr)
  12. Rags to Riches (ft RJMrLA)
  13. Get Away (ft Romo)
  14. Keep Going

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Props to MackkRucci Music

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Inglewood's Rucci Struggles to Stay Resilient in the "Keep Going" Video

 

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I Caught U Slippin

I have a passion for blogging about what's trending in Hip Hop, R&B, and Celebrity Entertainment. I'm a huge sports fan; my favorite teams are The NY Knicks & NY Jets. I also enjoy spending time with family, and working hard as hard work pays off.

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