By Jack Barnes
Today RED releases its second annual run of limited edition copies of pink vinyl for National Breast Cancer Awareness Month (October) from Run The Jewels, Sturgill Simpson, Ingrid Michaelson, Joey Bada$$, Between The Burried and Me, Chet Faker, Clutch, Al Green, Pierce The Veil, and Primus. The exclusive Ten Bands One Cause releases are available for purchase at retailers nationwide, wherever vinyl is sold, and proceeds sponsor Gilda’s Club NYC.
Over a year ago, RED teamed up with some of its premiere label partners and artists to create and launch Ten Bands One Cause. The program, which included limited pink vinyl from notables like Against Me!, Courtney Barnett, Jason Isbell, Lucius, Temples and others, raised nearly $30,000 in 2014 for Gilda’s Club NYC. Gilda’s Club NYC is innovative cancer support organization founded in 1995 by psychotherapist Joanna Bull, Gene Wilder, Mandy Patinkin, Joel Siegel, and other generous individuals, in memory of SNL vet/actor/comedienne, Gilda Radner, who passed away in 1989 from cancer.
Says Ingrid Michaelson, “I lost my mother to cancer last year and want to do all I can do to help those affected by this cruel disease. I am honored to be a part of 10 Bands One Cause benefitting Gilda’s Club NYC.”
Adds JP from Clutch, “Breast cancer is something that affects each one of us. We are honored to lend our support to Gilda’s Club NYC and their mission to support, empower, and educate cancer patients and their families.”
Quote from Lily Safani, CEO, Gilda’s Club NYC, “When someone gets diagnosed with cancer it impacts everyone who is close to them – in many different ways. The daily routine of life now includes doctors’ visits, weekly treatments and unprecedented medical expenses. The new “routine” is difficult to manage and navigate alone. But at Gilda’s Club NYC, we help cancer patients and their families learn how to live with a cancer diagnosis – through our support groups, educational lectures, and classes. It’s important to know you aren’t alone and at Gilda’s Club, you never are.“
Gilda’s Club NYC’s mission is to support, educate and empower cancer patients and their families. A cancer diagnosis can be an extremely isolating experience which triggers many emotions including fear, anger, depression and an overwhelming sense of helplessness. Currently more than 4200 men, women, teens, and children attend free support groups, educational lectures and workshops at the West Village townhouse or at hospital partners around NYC. More than 55 percent of their members have a cancer diagnosis, and the remaining are their loved ones – their children, partners, relatives or friends. At Gilda’s Club NYC, they believe no one should face cancer alone.
A number of outside companies have graciously partnered with Ten Bands One Cause this year including Econo-graphics (pink t-shirts), Baked By Melissa (pink cupcakes), Crosley (pink Crosley turntables for giveaways), Record Store Day (distributed 10,000 koozies on Record Store Day), Townsquare Media, Spin, Pitchfork and more. Vinyl Styl, an exclusive line of products specifically developed to enhance the value of your LP listening experience, is generously donating $1 to Gilda’s Club NYC for every follower of the Ten Bands One Cause Spotify playlist
, up to 2000 followers.
For more information and a complete listing of the Ten Bands One Cause titles, please visit:10bands1cause.com
About RED Distribution:
RED, an award-winning division of Sony Music Entertainment, headquartered in New York City, is widely recognized as the industry leader in music distribution and artist development. RED specializes in digital and physical sales, digital and retail marketing, DTC, radio promotion and product development for more than 60 independent record labels, as well as artists from Sony owned labels and Sony joint ventures with Descendant Records, Ultra Records, Red Bow Records and RED Associated Labels (RAL). RED’s marketing outreach is unsurpassed in generating consumer awareness for artists, labels and brand partners. In 2009, RED launched ‘stache media, a full service marketing agency specializing in music to support RED releases and artists. ‘stache media’s expert staff provides marketing services in online marketing & publicity, college lifestyle marketing, advertising & consumer research, brand & partnership marketing, radio, video promotion, licensing, P.O.P. on demand manufacturing and creative production. Sony Music Entertainment’s joint venture with The Orchard has expanded RED’s reach into international as well as domestic markets.
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