Many rappers talk about realness, but few are as effortlessly authentic as Scotty ATL. The lead single from Scotty’s Daily Bread album, “So High” is a lighthearted smoker’s anthem, with Scotty rocking a sing-song flow over music box chimes, aided by an impossibly infectious chorus from Jay Dot Rain. Enjoy this video stream below after the jump.
Today, Karen Civil premiered a candy-colored visual for the track, featuring Scotty rocking his Roddy White jersey, dancing atop an artistic food truck, and posting up in Eugene, Oregon with some scantily-clad lady friends. Produced by KE On the Track, “So High” represents a necessary bright spot on Scotty’s often heavy Daily Bread, an album rooted in tragedy and triumph, focusing on Scotty’s personal growth and lessons learned.”So High” follows “Kno That U Will,” a Tino-produced, Kissie Lee-featuring highlight from Daily Breadwith a visual premiered last week by HipHopDX, and the FADER-premiered “Bye Bye,” in which Scotty enlists Ty Dolla $ign to mourn lost loved ones. Informed by grief and great loss, including a stretch in March when Scotty lost four close friends in four weeks, Daily Bread follows in a noble tradition of rap classics like UGK’s Ridin Dirty and songs like Pete Rock & CL Smooth’s “T.R.O.Y.” or 2Pac’s “Keep Ya Head Up,” exploring the excesses and the consequences of a rapper’s life.With features from Ty Dolla $ign, Jaydot Rain, and Kissie Lee, and production from DJ Burn One, KE On the Track, JayeLL, and Cory Mo, among others, Daily Bread is the result of a career’s worth of grinding, and it stands as one of the rapper’s most accomplished efforts.
Scotty will be performing a Daily Bread Unplugged event with a live band on November 4th at Smith’s Olde Bar. Tickets are available here.
Daily Bread Tracklist:
Stupid Rich (Prod by Cory Mo)
Tha Ruler (Prod by CAL – i)
Cant be Life (Prod by JayeLL)
M.Y.O.B (Prod by KE On the Track)
So HIGH Feat. Jay Dot Rain (Prod by KE On the Track)
Everything about Scotty ATL is definitively southern. From the way he positions his ‘A’ hat atop his head down to the flip-flop and socks on his feet, he’s an authentic offspring of the culture that has raised him. Hailing from the city’s eastside, Scotty ATL is the funk and soul of Outkast mixed with the political and social-consciousness of Goodie Mob, but from a perspective all his own. An utterly independent spirit with a distinct drawl and vernacular, his name embodies his persona. Scotty ATL is all things Atlanta, yet his movement is worldwide, which is neither by coincidence nor chance.
A hustler since the womb, Scotty ATL formed his own label Cool Club, an ode to his style and attitude upon entering the business of entertainment. The street-smart rapper then began effectively building his brick-by-brick campaign putting in countless hours and money to expand his presence. As a result, he released a succession of popular mixtapes starting with the debut of 2011’s Summer Dreams hosted byDJ Burn One, which ignited a cult-like following. He released other successful projects such as In The Meantime, The Jiffy Cornbread Experience, F.A.I.T.H (Forever Atlanta In The Heart), In The Meantime 2 and SPAGHETTI Junction, all of which spawned notable singles. In 2014, he joined forces with Grammy-nominated artist B.o.B’sNo Genre imprint and embarked on a nation-wide tour billed theCool Club Tour. The following year he was featured on the remix to Curren$y’s “Cloud IX” and followed that up with the instant classic The Cooligan, a 16-track composition hosted by DJ Scream and DJ Mike Mars. The pivotal mixtape featured collaborations with Curren$y, CyHi The Prynce, 8Ball, Devin The Dude, and B.O.B, with production credits going to KE On The Track, DJ Burn One, and Drumma Boy.