By Jack Barnes
International editors, creatives and influencers made the trip to Berlin, Germany to celebrate Moose Knuckles’ Shady Maple Motel campaign. The luxury outerwear and sportswear brand took over the red velvet clad Provocateur Hotel for a sexy and chilling few days and laced out all guests.
Night of Cheese, the first event of the Head Trip, took place in the stunning Silent Green Kulturqartier, a retired crematorium and graveyard, and featured huge cheese fondue fountains, a buffet of carbs and meats for dipping, CBD goodie bags, and an endless flow of booze. NYC-based DJ and performance artist Alice Longyu Gao kicked off the night with haunting tunes before Moose Knuckles’ Creative Director Steph Hoff introduced the campaign video for Shady Maple Motel and the inspiration with an artistic compilation of classic cult horror movie trailers projected onto the wall of the crematorium. Local DJ Curses added an Italian-disco horror soundtrack to the screening to wrap up the evening.
Photo Credit: Moose Knuckles Canada
The following day, the Canadian brand hosted an exquisite seven course family feast at the Golden Phoenix in the Provocateur Hotel with a few surprises along the way. Burlesque dancers seduced guests to the cellar club for a masquerade rager, where Berlin DJ VVarholla started moving the crowd. Kerwin Frost of the Spaghetti Boys took over the decks for an epic and unexpected set, with Siobhan Bell only further building the hype. Late into the evening, Sheck Wes killed the audience with a secret performance that did not disappoint.
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