Riding a huge wave of grassroots popularity in the Five Boroughs, Sheff G is ready to put Brooklyn drill on the map. Capitalizing on a slow-and-steady build to legend status in his neighborhood, Sheff G prepares The Unluccy Luccy Kid, his debut mixtape. With a unique vocal style that splits the difference between BK and the UK, Sheff is a charismatic performer, whether he’s layering threats and boasts with a machine-gun flow, or slowing it down with an appealing sing-song.
On The Unluccy Luccy Kid, the 20-year-old rapper gives fans a glimpse into the man behind the ski mask, dwelling on the inciting incidents that started him on the rap path, and refining his sharp storytelling instincts. With appearances from Sheff’s frequent collaborator Sleepy Hallow and with the bulk of the production handled by Great John, who alternates BK drill’s signature minor-key pianos with brighter sonics, The Unluccy Luccy Kid arrives on September 27th via EMPIRE. Enjoy this audio stream below after the jump and please share this with friends.
To accompany the announcement of The Unluccy Luccy Kid, Sheff G shares “We Getting Money,” a buoyant and boastful banger. Produced by Ayy Walker, “We Getting Money” finds Sheff G weaving a melodic hook around a hypnotic vocal sample, as he attacks fake drillers and talks about his early rap career: “Look at me now, I was the kid on the block/I was lining sh*t up like some watch/It got hot like a fever/Dropped out of school cause some charges/I never thought that I would beat ’em.”
Heavily influenced by Chicago’s drill movement, Sheff G helped spearhead a similar movement in his home neighborhood of Flatbush, marked by dramatic minor-key production, lyrical realism, and low-budget high-energy music videos. In 2017, Sheff G helped start the Brooklyn Drill movement with “No Suburban,” a track aimed at Brooklyn rapper 22Gz. Since then, Sheff has been one of the most-admired rappers in the city, stopping traffic in the streets with his “Panic” series of singles and creating a cross-continental drill connection with rappers from the UK. Riding a wave of hot singles, including “Tonight” and “Flows“, and a glowing profile in Pitchfork, Sheff G is ready to show the world what he’s got.
The Unluccy Luccy Kid tracklist:
1. Breesh (Intro)
2. 8th Block (Prod.Great John)
3. Tonight (Prod.Deltah Beats)
4. Feel A Way (Prod. Great John)
5. Flows feat. Sleepy Hallow (Prod. Yondo)
6. Flows, Pt. 2 feat. Sleepy Hallow
7. We Getting Money (Prod.Ayy Walker)
8. Designer feat. Sleepy Hallow (Prod. Great John)
9. All My Life feat. Sleepy Hallow (Prod.Great John)
10. Respect feat. Sleepy Hallow (Prod. Great John)
11. Think Im Playin (Prod. Great John)
12. Menace feat. Sleepy Hallow (Prod. Great John)
13. Automatic feat. Sleepy Hallow (Prod. Great John)
14. Emotionless (Outro) (Prod. Great John)
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