By Jack Barnes
Music Choice continues its “Primed” new artist initiative, highlighting the hottest new artists in all genres and their videos each week On Demand. The next installment kicks off with SiR on February 26th on Music Choice On Demand. (Directional: Music Choice On Demand>FEATURED) SiR will also be featured on the Hip Hop and R&B Music and Video Channels. Enjoy this video stream below after the jump.
SiR stated: “So happy to share my latest body of work with the world. November is streaming everywhere!”
Primed focuses on artists who are on the rise in the music industry, or international artists ready to make a name for themselves in the U.S. Who knows more about new artists than we do? The rising stars themselves. Get to know the next big thing on Primed, where artists introduce themselves to viewers and discuss what defines their sound. #MCPrimed
SiR, the Inglewood native first made a name for himself under the radar by writing for everyone from Kendrick Lamar, Isaiah Rashad, and Jay Rock to Stevie Wonder, Anita Baker, Jill Scott, and Jazzy Jeff. TDE got wind of SiR and went on to sign him at the top of 2016 under “John Doe.” Following the release of his 2015’s Seven Sundays album, he returned with the HER EP series—HER and HER TOO—and garnered widespread praise. He spent 2017 perfecting his latest album, November, that was released at the top of 2018. SiR will be heading on tour this March as the opening act for Miguel‘s War & Leisure tour.
Primed was originally launched on Music Choice On Demand in 2013. Artist that have been featured include: Macklemore, Lorde, Imagine Dragons, A$AP Rocky and many more.
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