By Jack Barnes

Champions Basketball League, a new professional summer basketball league made up of former NBA players announced today that it has named legendary entertainer Snoop Dogg as its Celebrity Commissioner and an Owner. The position for the globally recognized music artist, actor, and entertainment icon is to expand the visibility and fan interest of the league.  Also, to bring his diverse set of celebrity business relationships to the company.

In searching for its Celebrity Commissioner, the league was adamant on finding an individual that not only has global star power, but a love for the game of basketball, a unique ability to connect with fans, and most of all a heart for serving the community. Snoop Dogg’s pioneering way of thinking, profound relationship with fans, and multifaceted celebrity connections across all genres of music, film, and television made him the ideal choice.

“Snoop Dogg is at the forefront of pop culture and loved by millions across the globe, and has sold nearly 40 million records worldwide” said Carl George, CEO of Champions Basketball League. “For decades he has been an innovator with award winning albums, multiple films, lifestyle products, philanthropic efforts, TV shows and digital ventures – and we are thrilled that he will bring this depth to the League as we launch this summer.”

“Champions Basketball League is a sports innovation for fans,” said Snoop Dogg. “Champions provides exclusive and affordable access to world class basketball for fans. I’m looking forward to collaborating with the organization on unique ways to entertain fans and work with the league to secure celebrity partners in each of the major markets where Champions Basketball League will play this summer. And fans are even able to own their own team, can’t wait to see what ya’ll do with that.”

Champions Basketball League is a 5-on-5 professional summer league featuring former NBA players. Games are designed with the fan in mind; featuring athletes in the stands, a youth pre-game shoot around on court with the pros, post-game meet and greets, contests to win game merchandise, and much more. The league will kick off its season in the summer of 2017.

About Champions Basketball League

Champions Basketball League is a sports marketing company, an exciting brand of sports and unique programming, that is all about the fans. Champions Basketball League delivers fans favorite NBA players, featuring a 2017 exhibition season, and a 16-team professional summer basketball league that is built for fan fun. Champions League will host year-round charity events, camps, and community based programs in all 50 states. Also, it connects fans and athletes through a bold new sports marketing model, with tickets priced at $25 which includes a meet & greet and a pre-game youth shoot around with the players. Social responsibility is a cornerstone of the organization. Year-round programming will include hundreds of community and internet based events featuring Champions League players, and coaches to benefit charity partners. Champions has assembled a highly accomplished leadership team that brings together decades of professional sports, marketing and management experience to lead the league’s teams and in its marketing activities. For more information visit

About Snoop Dogg

A visionary and entrepreneur, Snoop Dogg’s brand spans across technology, business and consumer verticals, even gracing the cover ofAdWeek as a “Tech Mogul.”  Snoop Dogg has sold nearly 40 million albums worldwide and received multiple GRAMMY® nominations. Since 1993, he has released fourteen albums and collaborated with artists across all genres of music. Snoop’s musical catalogue include some of the biggest songs in the world, including “Gin and Juice,” “Drop It Like It’s Hot,” “Snoop Dogg (What’s My Name)” and “Beautiful.” An advocate of sports and community, Snoop Dogg started his own non-profit youth football league, Snoop Dogg Youth Football League (SYFL) more than 10 years ago. Snoop is gearing up to release his next album, Neva Left, in May 2017. As a trendsetter of pop culture, Snoop’s ventures include: multiple music, film, TV, brand partnership deals and his WestFestTV YouTube channel. Snoop Dogg just announced the release of his new album, Neva Left, coming out May of 2017.

For more information, visit or follow him on social media @SnoopDogg.

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