Getmybuzzup: Tell us a little about your advertising and marketing company?
Sovereign Savant: Our advertising and marketing agency prides itself on helping upcoming artists connect to the right people. Right people being Spotify Curators, Radio and Press Releases amongst other ideas. We Glady work with each Artists’ individual wants and needs, unlike some who just offer a service for a fee. We want our clients to feel as if they can steer the ideas that help them grow.
Getmybuzzup: How long have you been in business?
Sovereign Savant: As Sovereign Savant, we’ve been in business about 6 months so far.
Getmybuzzup: How did you start your business and what inspired you to start the company?
Sovereign Savant: We started this business from a prior start-up we had called Breaking Ground which was a concert promotion company out of Boise Idaho. The company closed due to overwhelming personal afflictions between myself and other parties of the business. We had a lot of disagreement as to how to move forward with opportunities. That being said I closed down and took a hiatus to reflect and research my own opportunities as an entrepreneur. I watched so many artists with huge upscale potential sit with a circle of releasing the track and becoming depressed or uninspired by the results. Being that my life passion is music, I wanted to go about things from a broader view and expand more than just statewide to a nation reaching an advocate for the artist. Thus came into thought Sovereign Savant:
a supreme ruler, especially a monarch
a learned person, especially a distinguished scientist
To put that in the easiest explanation it is to be the best at what you know and knowing the most about what you love. If someone were to love something such as tv show or book, they know it but to ask an avid fan to explain what show or artist he or she Loved they would have endless details and insights. Sovereign Savant is about loving what you do and knowing as much as you can to inspire the next person with a similar dream or aspiration.
Getmybuzzup: How do you go about chosing what clients you want to work with?
Sovereign Savant: I like to choose clients to work with based on the quality of music, the work ethic of the musician and overall communication between us. If you cannot freely communicate with your clients, what is the point?
Getmybuzzup: What’s your process when creating a marketing campaign for a client?
Sovereign Savant: The marketing campaign is based on the budget and goals for the client. Say they have minimal budget per month, I work on email lists and Submissions. If they’re budget begins to grow I customize ads on all platforms based on the type of style and music they create. The more expensive opportunities come with all that was mentioned above with opportunities to open for bigger artists and healine their own tours. I have many connections and try work as closely with them as possible to Grant these opportunities to the client.
Getmybuzzup: Explain the difference between marketing, sales, and advertising?
Sovereign Savant: Marketing would be publicity due to a blog or interview opportunity to enlighten and engage the audience. Sales would be if someone were to purchase a shirt from a client or album equaling to their personal sales and advertising is the action of pushing the clients brand through social media ads etcetera.
Getmybuzzup: What is your favorite campaign (both past and present)?
Sovereign Savant: So far the two favorite campaigns I’ve had was turning from an internship promoter for Transparent Productions in my teen years to market myself as my own promoter and marketer today.
Getmybuzzup: What social media platform have you found to be the most effective to your advertising and marketing campaign?
Sovereign Savant: The best way any artist or anyone for that matter could really push views and opportunities would either be a national press release and Facebook Ads Stories. Press Releases help build a solid brand and the Facebook ads can curate stories to bring new leads to any business or curator.
Getmybuzzup: What is the best business advice you received and you actually followed?
Sovereign Savant: Work Hard, Invest in Yourself and do your own research!
Getmybuzzup: How do you measure the effectiveness of an advertising campaign?
Sovereign Savant: Depends on who you ask. They say all publicity is good publicity so even if you don’t turn leads the first time, don’t give it up. It usually takes people 6-8 times to recognize a brand or entity as a trustworthy source.
Getmybuzzup: How would you persuade a potential client that a product you are advertising is better than the competition’s?
Sovereign Savant: I’ll work with you. You tell me what you want and what you can afford and I’ll do my best to accommodate. If something costs more I’ll generally come to you and explain, giving the client the final decision.
Getmybuzzup: What qualities are needed to be successful in marketing and advertising today?
Sovereign Savant: You need a hard head and tough work ethic. Nothing good ever came easy and if it did you must have your own genie (laughs)
Getmybuzzup: How do you measure and track your advertising and marketing campaigns?
Sovereign Savant: I look for reliable source opportunities. I don’t do any ole thing and wait, I’m constantly researching: new ideas, opportunities, blog sources, radio, and Spotify Curator credentials.
If they can’t provide basic information on who they reach at an average, it won’t work for my clients because I won’t gamble with their trust in my hands. I’m always looking at numbers and interaction on all platforms and how they increased or decrease to adjust each campaign further.
Getmybuzzup: What’s it like doing concert promotions?
Sovereign Savant: It’s probably like being at Disneyland. If you love music, it’s Disneyland (laughs)
Getmybuzzup: What are the high’s and low’s of promoting concerts?
Sovereign Savant: The best part is seeing all the fans engaged with the artist. The lowest part is being thought of someone other than a regular person. It may look like a fantasy land but real life does truly exist, promoters are not God’s. Though sometimes we may feel god like when you see all those fans come in the door.
Getmybuzzup: Who have been some of your favorite artists that you’ve been able to work with?
Sovereign Savant: Idaho in general has a ton of underrated and swept under the rug artists. We have people that produce beats at Label Quality and Artists that will blow your mind. I can’t pick any one to be exact because I’d name almost every Idahoen working in any industry of music. Idaho is really something else even though we get so much flack from virtually every industry, I can say we are some badass motherf**kers.
Getmybuzzup: If you could work with any company and create an advertising campaign who would it be?
Sovereign Savant: That’s a hard question. So many options to choose. Probably with Rockstar Games because in my free time I love to play Red Dead Redemption. I’m a nerd all around so I’m big into music, videos, movies and research economic changes due to current/historical events.
Getmybuzzup: What inspired you to get into the apparel and clothing business?
Sovereign Savant: Since I was 12, I’ve always had a great taste for clothes even though I don’t always show it. (Laughs) I always wanted to have clothing to brand myself because the first thing people see is what your wear and which can dictate how they see you. With my personal music choices being so back and forth so is my style. When you show up to an event or meeting you dress to suit. Again this brand is to help entrepreneurist minds have everything in one place.
Getmybuzzup: How does your company come up with the concepts for the clothing?
Sovereign Savant: I compare what’s trendy to what creative influence I find in music.
Getmybuzzup: Where can people purchase your clothing from?
Sovereign Savant: IG: Sovereignsavants
Getmybuzzup: What’s the name of the last book you read and by whom?
Sovereign Savant: The Magician’s Nephew by C.S. LEWIS
Getmybuzzup: What’s your favorite sports team and why?
Sovereign Savant: L.A Kings because I love hockey and LA had the largest music scene growing up in California.
Getmybuzzup: Whose your favorite actor or actress and their best movie?
Sovereign Savant: Leonardo DiCaprio or Samuel L Jackson.
Leonardo: Wolf of Wall Street
Samuel: Pulp Fiction
Getmybuzzup: Name someone famous who inspires you and why?
Sovereign Savant: Jim Carrey because of his inspiring story of how his Acting Career and Personal Life conflicted. How he overcame his own problems is Inspiring.
Getmybuzzup: Anything else you wanna add?
Sovereign Savant: Find what makes you happy and reach for it. Done be afraid to start something new.
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