By Jack Barnes
Exploring dark themes with uncommon candor and sly self-awareness, Supa Bwe helped pioneer the aggressive style favored by the current wave of popular SoundCloud rappers. Funneling angst and frustrated anger into a life-affirming message, Supa Bwe announces Finally Dead, his upcoming album. With abrasive sonics influenced by electronic music and ’90s alt-rock, Supa Bwe fuses and transcends genre, burrowing into the innovative productions with his impressive bars. Enjoy this video stream below after the jump.
“I would call my sound a conglomerate of English ‘fuck you’ dystopian punk, Rick James’ cold blooded, ‘I’m going to do my cocaine and smack you about it,’ and Prince’s ambiguous individuality,” explained Supa Bwe to XXL in their feature, The Break. “I pull champion traits from champions.” A fixture in the Chicago scene, Supa Bwe has collaborated with the likes of Twista, Chance The Rapper, Mick Jenkins, and Taylor Bennett. Featuring appearances from Saba, Xaver Omär, and more, Supa Bwe’s Finally Dead is slated to release on December 6th via EMPIRE.
“I’ve been working on Finally Dead for over a year and a half now, trying to make sure I put together something that’s genuinely me without doing my usual ‘Angry Emo Boy’ approach… as every rapper with a face tat is fighting for the lane that was once only mine. I birthed a genre once, I’ll do it again,” says Supa Bwe. “Finally Dead morphed over the last year from what was supposed to be my ‘suicide project,’ into an incredible display of my talents. It’s a creative tomb – literally. It used to mean ‘you couldn’t kill me, so just give me the gun,’ but now it represents my new lust for life. I’ve reached that point I’ve been trying to get to. The new music is both sonically and lyrically better as I’ve grown so much in the last year, both personally and skill-wise.”
To accompany the announcement of the upcoming album, Supa Bwe is sharing the disorienting and brash video for “I Hate Being Alive.” With over 700,000 streams on all platforms, “I Hate Being Alive” is a apocalyptic screamer of a single, featuring Supa running his voice ragged with a shouted, halting flow. In the Complex-premiere video directed by Cole Bennett, the hard-hitting artist demonstrates his fierce charisma, laying in a coffin and summoning fire with his eyes. “I’m trying to convey that my island is hostile to invaders, so stay away. I’m expressing my disdain towards the labels I’ve inherited through actions misunderstood by those whose opinions shift with the winds. I’m encapsulating the expression ‘if you rob me, you better kill me.'”
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Props to Cole Bennett
Previously: Supa Bwe – Lil Doggy [Audio]