JAY Z By Jack Barnes Jay Z steps out in the Alife’s Hoodie from the brand’s Alife x Puma Collection Spring 2016.  Attached  the rapper wearing the hoodie as he his out practicing for his and Beyonce’s world tour “On The Run II.” Made by Puma. Designed by Alife.

Key Glock By Jack Barnes Oozing self-confidence and dripping with swag, Memphis’s Key Glock is a font of forceful charisma. Smoking the finest kush and rocking expensive jewelry, Key Glock attacks a minimalist instrumental on “Orville Redenbacher.” Produced by Tay Keith, one of Tennessee’s most in-demand beatsmiths and the man behind BlocBoy JB & […]

“It’s time to flip and get back to it.” Blicky Gang representer 22Gz links with Wigz for a very rare freestyle. That way! Subscribe to Mass Appeal here: ————–Mass Appeal————– Website: http://massappeal.com Twitter: http://twitter.com/massappeal Instagram: http://instagram.com/massappeal Facebook: http://facebook.com/massappeal What started as a humble graffiti ‘zine in 1996 would soon grow […]

When this S.W.A.T. (South West Alief Texas) MC says he gets it rockin’ like a cradle, believe that. If you’re familiar with Tobe’s #GetTwistedSundays you already know his propensity for excellence. Accompanied by his wife Fat and producer LaNell Grant he drops weekly videos addressing “the plight of aggravated aboriginals” […]

Jesse Jones aka Filayyyy went crazy in the media pickup game at the 2018 ballislife all american. Showing off the Jelly, Bounce, and Jumpers! Dude got mad game. Check Out Filayyyy’s Channel: https://www.youtube.com/user/Dbjbball93 ——————————– Follow Us On Social! ——————————– INSTAGRAM: http://bit.ly/2jZYaAj Twitter: http://bit.ly/2jWBBdE Facebook: http://bit.ly/2kTRHW5 ————————————————- Check Out Our Other […]

Don’t call YK Osiris a rapper. “I’m a singer,” says the Jacksonville, Florida native who blew up off the viral hit “Valentine” and caught the eye of Def Jam exec Steven Victor. “People try to label me as a rapper. I prefer myself as a young man who’s a ladies’ […]

How well do you know Stefflon Don? The British-Jamaican bad gyal who’s down with Quality Control Music has been mashing up the airwaves with “Hurtin’ Me,” her hit collab with French Montana. During a recent visit to MASS APPEAL HQ, Steff took a moment to break down the science behind […]

“I really can’t explain me being me, cause it’s kinda hard being me,” PeeWee Longway says with a ice-grilled smile. “I just say do your thing. Try to be yourself and unique in your own way…. Definitely don’t follow the Longway style. Uno!” The Atlanta rap genius stopped by MASS […]

“I’ve got eyes in the back of my head,” says RJMRLA. Literally. When he pulled up to MASS APPEAL HQ the artist who helped to heal the DJ Mustard x YG rift back in 2016 had the shape of an eye cut into his hair because he’s “Always watching, always […]

Don’t you ever sleep on Nick Cannon. “I don’t take threats lightly,” says the actor/rapper/comedian/producer. “I don’t negotiate with terrorists.” After exploding out of a small town in North Carolina to build an entertainment empire, Cannon ruffled the NBC peacock’s feathers and ended up leaving ‘America’s Got Talent’ early last […]

“I gotta get Funkadelic on em,” says Dame Grease, producer of crucial tacks for Mase, The Lox, and the whole Ruff Ryders camp. When Dame accepted Mass Appeal’s Rhythm Roulette challenge, we knew we were in for a treat. Although he and his protege Swizz Beatz are known for a […]

“Lately my mind been other places,” says Corner Boy P aka Fendi P in a special Austin, Texas edition of the Stairwell Freestyle franchise. Taking a pause for the cause, the JetLife affiliate, who recently premiered “Daytons and Rollies” with Mass Appeal, escaped from the SXSW madness and pulled up […]

Bohan Phoenix is a cultural revolutionary. As a hip hop artist in China, a nation that has officially banned hip hop (and tattoos), his chosen way of life is at odds with the powers that be. Bohan was born and raised in Chengdu, which is both the spice capital of […]

Music Video Night made its SXSW debut featuring iAmOther recording artist Buddy. The Compton-born rapper took the audience at Austin’s Blanton Museum of Art through his catalogue of cinematic music videos, featuring direction by Jason Beattie, Ken Koller, Andy Hines, Grams, and even Buddy’s own father. We kicked things off […]