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One of the rising stars of L.A.’s bustling rap scene, Inglewood native Rucci expertly explores the struggle and successes of street life. Relying on his family through a tumultuous period in his life, Rucci shares “Keep Going,” his latest video. Building upon poignant electric keys, rolling bass, and crisp snares by producer Romo, Rucci reminisces […]

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Inglewood rapper Rucci wields his authoritative rasp like a weapon, dropping harrowing bars at a rapidfire pace. Celebrating a new partnership with EMPIRE, Rucci shares “La Bamba,“ his new single. Running roughshod atop latin-inflected guitars and warm organ, “La Bamba” finds Rucci drawing clever parallels between the life of a corner fruit salesman in L.A. […]