Taylor Swift Breaks Vevo View Record; “Bad Blood” Music Video Scores 20.1 Million Views in 24 Hours

Taylor Swift
Taylor Swift’s epic “Bad Blood” music video is the new Vevo record holder, delivering 20.1 million views in 24 hours. Following its broadcast premiere, “Bad Blood” made its official digital debut exclusively on Vevo. Taylor steals the crown from Nicki Minaj, whose “Anaconda” music video has held the Vevo record since August 2014 (19.6 million views).

Taylor consistently brings in strong audiences on Vevo with her videos garnering nearly five billion total views to date. In addition to breaking the record for her latest release, eleven of her videos including “You Belong With Me,” “Mine,” “We Are Never Ever Getting Back Together,” “I Knew You Were Trouble,” “Everything Has Changed,” “Mean,” “Love Story,” “22,” “Shake It Off,” “Blank Space” and “Style” are Vevo Certified with over 100 million views each.
 
About Vevo
 
Vevo is the world’s leading all-premium music video and entertainment platform with over 11 billion monthly views globally. Vevo brings a library of 140,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand throughVevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo’s massive scale and reach that has attracted more than 1,100 brand marketers around the globe since its launch in 2009.

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