Up until J. Cole signed a distribution deal with Interscope in 2014, Dreamville was not a label. It was a concept, turned brand, turned organization, that eventually got its wings to resource artists once the ink was dry.
Now, J. Cole, a rapper from Fayetteville, North Carolina, owns a label that’s not only in the conversation of the hottest rosters in hip-hop but it’s arguably a more accomplished brand than Top Dawg and his TDE label too.
Ibrahim Hamad, Cole’s manager, is the president of Dreamville Records and also J. Cole’s close friend who he schooled with at St. John’s University. It shows they’re a tight-knit group, which translates through the music.
It’s clear these acts were hand-selected by Cole, which makes it even more interesting when they’re matched up against Kendrick and company.
#Dreamville #TDE #HipHopMadness
Narrated by: Pro (@JaysnProlifiq)
Written by: Jason Cuthbert
Edited by: Roman Bill
Music by: Josh Petruccio
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