Baton Rouge lyricist TEC (best known as one half of the underground duo TEC & Maine Musik) has dropped his first full project of 2019, titled Ketha Son [Spider Nation, LLC / EMPIRE.] Though his diehard fans expect him to deliver multiple projects a year, TEC took his time crafting this album. Getting more personal than ever before, Ketha Son marks noticeable progression for TEC as a lyricist. “Ketha is my mom’s name, so I thought it would be the most personal vibe. I’m showing you my point-of-view as a son and giving the world a new version of me,” TEC shares. He introduces that version on the single “No Love,”which boasts organ-style synths and showcases his dynamic vocal range. In contrast, “Gusher,” which features Atlanta trap phenomenon Money Man, is a catchy feel-good slap that couples melodic delivery with stark piano keys and pronounced hi-hat hits. Enjoy this audio stream below after the jump and please share this with friends.
TEC’s music goes deeper than rap; he converts hip-hop into what he refers to as “Poetic Activism.” Within deft rhymes and hypnotic melodies, he shows the toughest corners of street life and its consequences in order to seek wisdom and redemption. “I love so much hip-hop, but the majority of artists are talking about cars, women, and a lot of the same subjects over and over again,” he explains. “I step out of that. I’m saying, ‘Yeah, I used to keep a gun. There’s consequences though, and they could’ve totaled my life.’ I give you both sides of those stories and situations. There’s more to the world. If you’re woke and watching, I try to rhyme like a poet for the people.”
KETHA SON TRACKLIST
1. Poetic Venting
2. One of Mine
3. No Love
4. M1 Shit
5. Gusher feat. Money Man
6. Life of Crime
9. Stop Playn
10. Baby Shark
11. The Noise
Born and raised in Baton Rouge, TEC gravitated towards music, looking up to Louisiana heroes such as The Hot Boys and Boosie. The budding rapper went from performing at talent shows at eight-years-old to recording professionally a few years later. An early recording made its way on to local radio, and Master P heard it. The legend invited the young artist to California, but trouble caught up with him in 2011. “I ended up having to do some time,” TEC admits. “When I finally got out in 2015, I had to do things on my own.” So, he put his head down and focused on making music independently. He joined forces with local homie Maine Musik and released a steady stream of projects as a duo under Spider Nation, LLC. Following their first upload “Fundu,” they unleashed a series of viral bangers. “Go Crazy” blasted past 11 million views with “Ain’t No Comin’ Down” racking up 4.5 million and “Aw Mane” [feat. Tayda Santana & Yungin] surpassing 2.1 million. 2018 saw TEC go solo; “Pay Up” cracked 3.5 million views as “Thru The Storm” exploded. The latter became his biggest hit thus far with a staggering 16 million-plus views. With buzz growing on mixtapes Web Life and Web Life 2, he aligned with EMPIRE for the release of his latest album Ketha Son in June 2019.
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