By Jack Barnes
Photo by: Francisco Isaiah Perez
19-year-old rap prodigy Stro has officially become a®. The esteemed recording artist and actor is the newest member of the Monster family; the electronics giant behind the sound of Beats® headphones and the world’s leading manufacturer of high-performance headphones.
The exclusive partnership will cultivate greater awareness of Monster’s consumer electronic products while enhancing Stro’s brand in the consumer electronics world through strategic cross-branding initiatives such as in-store promotions with Monster® retail partners around the world, photo shoots, commercials, and additional marketing and special events.
With a new album and European tour expected this fall, and the release of TriStar Pictures “Billy Lynn’s Long Halftime Walk,” in which Stro stars alongside Steve Martin, Kristen Stewart, Chris Tucker and Vin Diesel, on November 11, 2016, the opportunity to work with Monster® comes at a great time for the burgeoning performer.
Head Monster Noel Lee notes: “We are very excited to welcome Stro into the Monster® family. He represents the future of entertainment and his authentic sound couldn’t be better matched for our brand. The Music Matters and we both share in that philosophy. This partnership will allow for Stro and the Monster® brand to expand together.”
Stro kicked off the summer with a special in-store event on Saturday, June 25th at streetwear boutiquein his hometown of Brooklyn. The emcee previewed new music from his forthcoming album and invited other rappers in attendance to join in a cypher in honor of the 20th Anniversary of Jay-Z’s classic album Reasonable Doubt. Check out video of the performance and pictures on .
The rookie and the vet. Originally from Brownsville, Brooklyn, Stro, is notably known for his incredible emcee skills that were showcased nationally on season one of the X Factor US. 14 at the time, he was the first rapper to successfully make it to the live show on any broadcasted talent competition series. He was chosen as one of the top 7 finalists, impressing the likes of his mentor on the show, L.A. Reid. Now 19, Stro is gearing up for the highly anticipated release of his sophomore commercial release for fall 2016.
In addition to his music career, Stro’s notable acting credits include CBS’s Person of Interest, Relativity Media’s Earth To Echo, Universal’s A Walk Among the Tombstones, which he starred alongside Liam Neeson, Fox’s Red Band Society, which he starred alongside Octavia Spencer, and TriStar Picture’s November 2016 release Billy Lynn’s Long Halftime Walk starring Chris Tucker, Vin Diesel and Steve Martin.
For the past 35 years, Monster® has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable – an immediate hit. Monster® engineered the sound of Beats® headphones, and has since become the world’s leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster® continues to lead in innovation with Monster having been granted over 500 Patents and 100 patents pending worldwide, offering more than 5,000 products in over 160 countries. Monster® also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares. Above all, Monster® does what it does Because the Music Matters.
Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster® products, please follow us on Facebook (www.facebook.com/
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