By Jack Barnes
Today multi-platinum and two-time GRAMMY nominated hip-hop artist, The Game announced ownership in one of the leading medical cannabis dispensaries in southern California, The Reserve. Located in Santa Ana, CA, The Reserve is one of very few businesses in California 100% legally licensed and permitted to operate a medical cannabis retail dispensary. This partnership makes The Game the first celebrity to partner with a fully licensed and legally operating dispensary in California, allowing for statewide distribution of his new co-branded products.
A leader in California, The Reserve is known as the premier destination for patients in search of quality, safe and legal medical marijuana. The dispensary, well known for the variety of products offered, is inviting to all regardless of race, age, gender, disability creating a judgement-free location for consumer education and medication.
Reflected through his poetic lyrics, The Game is invested in bringing a variety of human rights issues to light including advocating for “All Lives Matter” and the legalization of marijuana. Through his ownership of The Reserve, The Game is using his voice and influence to pioneer a new frontier for safe and reliable medical marijuana products in California. This deal builds upon Game’s continued involvement in the cannabis community and industry. Having headlined High Times Cannabis Cup in California and collaborated with GFarmaBrands on an initial top shelf product offering, Game’s decision to move into retail ownership was a natural one. The Game will develop a full collection of proprietary strains of marijuana flower and concentrates for fans and patients which will be available first at The Reserve and other compliant dispensaries to follow before 2017.
“A lot has changed in the cannabis market”, says Darice Smolenski co-owner of The Reserve. “We pride ourselves in what we’ve been able to accomplish here in California. Having The Game become part of our Reserve family reinforces the power of collaboration and solidifies our place in the market.”
“At the foundation of every emerging industry is good people willing to stand up, step out, and pave the way for future generations to come. Our mission as a community is simple… safe and legal access to a plant that saves lives and changes futures. The Reserve is my platform for nation-wide education, and state-wide access to consistent locally grown premium medicine.”
With a wide variety of medical marijuana and top-shelf offerings, The Reserve is well-known for being one of the finest in the business. Assisting in the development of this relationship was Green St., the industry leading cannabis marketing, branding and licensing agency based out of Los Angeles.
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