THE WEEKND COVERS ‘BILLBOARD’

THE WEEKND COVERS ‘BILLBOARD’

THE WEEKND COVERS ‘BILLBOARD’

By Amber B

Things are pretty much looking well for The Weeknd these days. With his Beauty Behind The Madness dropping on Friday, he is on the cover of Billboard.

After The Weeknd’s mixtape trilogy rocketed him to notoriety, the artist wasn’t overeager to sign with a label. In fact, he made the industry work for it. “I think from his perspective it was a chess game,” Republic A&R executive Nate Albert tells Billboard. Tesfaye is with Republic now, but back then, Albert had to chase him down on his home turf of Toronto, while he initially showed little interest in signing. Adds Albert: “The culture has come to him.”

 

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Author: Amber B

Loves to blog about what is trending in Hip Hop, R&B, and Celebrity Entertainment. Current Obsession is reality television. Love to watch and voice my opinion on what is going on in these shows. Also enjoys spending time with family, reading and vacationing near the water.