By Jack Barnes
Think It’s A Game Records presents a brand new single entitled “Live That Life” [feat. YFN Lucci, Rich Homie Quan, & Garren]—available at all digital retailers today via Think It’s A Game Records/Warner Bros. Records. Enjoy this audio stream below after the jump and please share this with friends.
The song precedes the forthcoming release of the label’s first-ever official compilation album, slated for release early 2019.
“Live That Life” marks a historic moment for the Atlanta label. Its hottest multiplatinum superstar YFN Lucci and rising R&B talent Garren link up for a signature street anthem alongside Think It’s A Game Records alum Rich Homie Quan.
“The entire team is excited about this legendary collaboration on ‘Live That Life’ for Think It’s A Game”, says CEO Girvan “Fly” Henry.
Billboard chronicled the significance of this powerhouse collaboration in an exclusive this morning. Check it out HERE. The story details how Quan hopped on the track and ultimately paid tribute to his time with the label as its inaugural flagship artist. As far as the song itself goes, all three artists sound as hungry as ever, chewing up the hypnotic beats from Evil G and delivering a hard-hitting hook.
The forthcoming “Live That Life” official video, directed by Vincent Lou and Dae’Shawn “Dae-Day” Shelton, will be coming soon.
October has been a very special month for the label. C.E.O. Girvan “Fly” Henry launched the “Trust In Giving Month” campaign as an initiative by his Trust In Giving Foundation. Among a series of generous daily givebacks to the community, the TIG Foundation opened up the new Trust In Giving Teen Entrepreneurship Center at the Andrew and Walter Young YMCA on October 18—the founder’s birthday. As part of the opening ceremony, Atlanta City councilwoman Marci Overstreet presented “Fly” with a proclamation to commemorate his work. Be on the lookout for more from the TIG Foundation soon!
Think It’s A Game Records continues to lead the pack with one hit after another.
Buy/stream “Live That Life” HERE.
ABOUT THINK IT’S A GAME RECORDS:
Founded by C.E.O. Givan “Fly” Henry, Think It’s A Game Records has quietly grown from a local label and management company into a multi-platinum hit-making powerhouse with major distribution, numerous awards, and a place at the forefront of the culture. 2012 marked a mainstream breakthrough for the company. Trinidad James’s “All Gold Everything” blew up as one of the biggest songs of 2012. Not only did it earn a gold plaque from the RIAA, but an interpolation of the track featured in Mark Ronson and Bruno Mars’ mega-hit, “Uptown Funk,” which scored GRAMMY® Awards in the categories of “Record the Year” and “Best Pop/Duo Performance.” Meanwhile, Rich Homie Quan’s star skyrocketed. “Walk Thru” reached gold status, while “Flex (Ooh, Ooh, Ooh)” went double-platinum and soared to #1 at radio. At the same time, TIG7 Publishing garnered a trio of BMI Awards in the category of “Most Performed R&B/Hip-Hop Song” for “Flex (Ooh, Ooh, Ooh)”, YG’s “My Hitta” [feat. Rich Homie Quan & Jeezy], and Rich Gang’s “Lifestyle.”
That success continued in 2017. Following years of development, “Fly” steered YFN Lucci to stratospheric success. “Key To The Streets” [feat. Trouble & Migos] marked the second consecutive #1 at radio, and it became platinum. “Everyday We Lit” followed with a gold certification. Along the way, he orchestrated a high-profile distribution deal for Think It’s A Game Records with Warner Bros. Records. Under this partnership, Lucci’s full-length debut, Ray Ray from Summer Hill, captured spots in the Top 10 of theBillboard U.S. R&B/Hip-Hop and US Rap charts in addition to the Top 15 of the Top 200.
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