By Jack Barnes
Pop phenomena, Tiffany Young, announced over the weekend that her music video for “Teach You” will include special guest appearances by Girls’ Generation members Hyoyeon and Sooyoung. The highly anticipated single and video will be dropping together on the same day, September 28th. The video for “Teach You” goes hand in hand with Tiffany’s global music / fashion campaign with H&M Worldwide, set to launch in October.
The video for “Teach You” is an ode to Tiffany’s Korean-American roots, showcasing the creativity and artistry she’s admired and soaked in over the years growing up in the Korean entertainment industry. “It really is my own little Korean Drama” says Tiffany. “It goes back to what I love about K-Pop and Korean films; intricate set design, aesthetically pleasing color schemes, plot twists and the fact that I was able to have my friends on board for the shoot made it even more special for me.” Tiffany was able to put her acting skills to use during the filming of this video, and even changed our outward appearance, by cutting her hair, to fully take on this role; “In a previous interview I mentioned that I wouldn’t hesitate to cut my hair for the right role or the right song. It’s a commitment for a woman to change her hair; and it usually coincides with a change of heart or when something new is going on in their life.”
With cameos from Hyoyeon and Sooyoung of Girls’ Generation, the video for “Teach You” is set to make a loud splash worldwide. “I’m excited for the fans to see it,” Tiffany joyfully states. Along with Hyoyeon and Sooyoung,Tiffany had the honor of bringing Hyuk Soo Kwun on board to play her love interest, whom she worked with for one of the most viral skits when hosting SNL Korea. Tiffany shared; “I love that I can bring different artists into it and introduce another actor to America. Being from America myself, hosting SNL Korea was a huge deal for me, and I remember explaining those feelings to Hyuk Soo Kwun at the time. It’s been an honor for him to take time out of his busy schedule to play a role in my own little “rom com.””
Tiffany has always been inspired by the likes of Park Chan Wook (Lady Vengeance, The Handmaiden, Snowpiercer) and Bong Joon Ho (Okja, Snowpiercer, The Host), with their colorful storytelling and unexpected plot twists. She was able to turn those inspirations into reality while working with Director VM, who has created the best visuals in Korean Music and Fashion Editorial. Tiffany and VM’s combined creativity seamlessly pieced together the romantic, and dark, visions that she was hoping to achieve aesthetically and visually. “He’s a scientist, a genius! Anyone who works with him says he creates something unbelievably amazing. That’s definitely why I wanted to work with him again, I’ve worked with him on my earlier solo releases, but it’s been 3 years and he’s gotten so many cool things under his belt since.” Tiffanysays of VM. “I admire his artistry and was really wanting to experience that creative process with him again to fully capture the crazy aesthetic, dark undertones, beautiful set design and set angles that I had envisioned.” she further explains. “He even used film photography throughout the whole shoot, nothing digital!”
Co-written by Tiffany, “Teach You” is filled with self awareness when dealing with toxic relationships. “It’s all about noticing the wrong signs in a relationship and letting the ladies know it’s okay to stand up for yourself. “If you mess with me you’ll get hurt,” that lyric embodies the song as a whole. It’s a fun song with a deeper meaning; don’t be pushed around, don’t be fooled, you should know better as a woman to teach a man that he needs to treat you right!” Tiffany states proudly. The lyrics to “Teach You” speak for themselves, effortlessly painting a vivid movie-like picture all the way to the closing verse. “There’s a lot of emotion in this song; anger, rage, being disappointed in someone else but also in yourself. It’s an “I should have known better” situation…a whirlwind of emotions”
Tiffany’s previous release, “Over My Skin,” which caught the attention of US Press: – Noisey said, “Tiffany captivated the world with K-pop supergroup Girls’ Generation, and now it’s time for her to take the throne back home in the USA with her new solo single.” With Rolling Stone adding, “[the song] is a sensual, bold, English-language song.” PAPER Magazine included Tiffany in their 100 Women Revolutionizing Pop Roundup, stating “Tiffany’s sharp-witted lyrics and catchy hooks allows her to break down boundaries both abroad and statewide.”
“Tiffany Young Is About to Break Big” – Glamour Magazine
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