NYC’s Tru Life Romances His Woman in “When I Want” Video

By Jack Barnes

Healthy, free, and flexing his skills after years out of the limelight, Tru Life is ready to re-enter the “Best Rapper in NYC” conversation. Living it up on a weekend night, Tru Life takes his woman on a date to remember in When I Want,” his new video. Showing off his player bonafides, Tru Life brags about his skills with women, spinning a clever series of boasts and filthy sex rhymes over a hauntingly minimalist instrumental: “Never joined a gang, bitch I rep that L.E.S., yeah/Ate the p***y in my bulletproof vest, yeah.” In the video, Tru Life shows off a rare sweetness, joining his girl for bowling and foosball, treating her to Fruit Loops and fine wine, and letting her win an arm wrestling match. “When I Want” is the latest single from Walking On Water, Tru Life’s upcoming album, following the devil-may-care “Cause I Can.” Enjoy this video stream below after the jump and please share this with friends.

His first full-length project since his popular 2007 mixtape Tru York, Walking On Water is a testament to Tru Life’s tenacity and versatility, as the emcee brings his confrontational NYC attitude and percussive flow to modern instrumentals. Though jail time kept him away from the rap game for over half-a-decade, Tru Life maintained his connections, recruiting some of his most famous fans for his comeback album. Released by Tru Life’s own Mogul Tree label, the new album features Baddie,” featuring Future, which has over one million streams on Spotify, and the Rick Ross-featuring single Bag For It,” which has more than 3.5 million YouTube views. With additional appearances from T.I., Yo Gotti, Tory Lanez, Dave East, Don Q, Velous, and DJ ClueWalking On Water releases November 9th via Mogul Tree/EMPIRE and is currently available for pre-order.

NYC's Tru Life Romances His Woman in "When I Want" Video

Pre-order Walking On Water

Walking On Water tracklist:
1. Code (feat. T.I., Yo Gotti & Velous)
2. Block N*****
3. Last Night (feat. Future & DJ Clue)
4. Naked (feat. Tory Lanez & Don Q)
5. Cause I Can (feat. Velous)
6. When I Want
7. Yah Yah
8. Been Down (ft. Velous)
9. Baddie (feat. Future)
10. Bag For It (feat. Rick Ross & Velous)
11. Somebody (feat. Dave East & Jermaine Elliott)

Tru Life Background:

A prodigious talent well-known in NYC rap circles, Tru Life’s story is one of a promising career cut short. Briefly signed to Jimmy Iovine’s Interscope Records as a teenager, Tru Life built up buzz with mixtapes like Tru York–gritty and honest street stories delivered with clever rhymes and boundless charisma. Though he won a prodigious local following, his brash demeanor led to beef with other local rappers, such as Prodigy and Dipset’s Jim Jones. Word of his talent reached Jay-Z, who recruited Tru Life for an audition and eventually signed him to Roc-A-Fella. During his days with the Roc, Tru Life recorded a number of songs with Jay-Z, including one beef-squashing track with an appearance from Nas. Just as his stars were aligning Tru Life had a set back which landed him behind bars. Emerging from prison with ambition and a clear conscience, Tru Life quickly picked up where he left off, settling longtime feuds and sharing “Bag For It,” an infectious single with an appearance from Rick Ross, which racked up over 3.5 million views on YouTube. Now CEO of his own Mogul Tree label, Tru Life is ready to dominate the road to stardom with his upcoming project, Walk On Water.

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Props to Tru Life

Gmbu Throwback: Tru Life: How I Built My EMPIRE

Gmbu Throwback: Future Recruited by NYC Cult Hero Tru Life for Rustic “Baddie” Video

Gmbu Throwback: Tru Life has been released from Prison

NYC's Tru Life Romances His Woman in "When I Want" Video


I Caught U Slippin

I have a passion for blogging about what's trending in Hip Hop, R&B, and Celebrity Entertainment. I'm a huge sports fan; my favorite teams are The NY Knicks & NY Jets. I also enjoy spending time with family, and working hard as hard work pays off.

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