By Jack Barnes

True Religion is pleased to announce Tommy Lee, Nikki Lane and Herizen Guardiola as their THIS IS TRUE Spring 2017 campaign brand ambassadors. This season the California based brand continues to celebrate the individuality of their consumer, engaging personalities from the music industry that embody the brand’s non-conformist values.

On the heels of the success of the first THIS IS TRUE campaign, the new wave of ambassadors feature a rock legend, a southern rebel and a multi talented ingénue. Each of these artists stem from diverse musical backgrounds to form a fresh and eclectic vision for the True Religion customer. Iconic Mötley Crüe drummer, Tommy Lee, exudes classic rock style and conveys a nostalgic sense of heavy metal rebellion. Emerging country artist Nikki Lane’s southern outlaw persona adds a new element of assurance and empowerment while actress and singer Herizen Guardiola brings a youthful edge to the campaign.
Photo Credit: True Religion / Liz Gemmill
“Each ambassador personifies the unique qualities of the True Religion DNA.  We are a brand known for ‘doing denim different’, these artist’s personalities and view of the world, push our brand proposition forward” says Chief Marketing Officer Tara Peyrache.
The artists reflect the True Religion consumer: diverse, unique and driven with a passion to remain true to themselves.
Dani Brubaker shot Tommy Lee; Nikki Lane was shot by Mike Rosenthal and Herizen Guadiola by Jai Odell. The campaign breaks in select digital outlets March through April.
Since 2002, True Religion has crafted denim that speaks to the uniqueness found in all of us. Sparking individuality with quality fits and unique design details, True Religion recognizes denim as a universal necessity-invariably innovating its fits, washes and distinctive stitch, to deliver jeans entirely different from the norm. The brand also presents vintage inspired knits, graphic tees and activewear.

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