True Religion is pleased to announce that Allen Onyia, Co-Founder of UpscaleHype has joined the company as Artistic Director. Named “Menswear’s Most Important Instagram Account” by GQ in 2018, Onyia has “a spidey sense for what’s trending” (Wolf, Cam. “How UpscaleHype Became Menswear’s Most Important Instagram Account.” GQ,) and he is a recognized tastemaker in streetwear fashion circles. In his new role, Onyia will innovate modern and elevated streetwear for True Religion, which has iconic roots in the aesthetic. He plans to apply the same ethos to design as he does to his platforms – “look good, feel good and be a part of something”.
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