“It’s not like a lucky thing. I think my hustle, moving city to city. Every situation has a story behind it.”
Einer Bankz isn’t just any ukulele player. The Bay Area native has become a staple on the contemporary rap scene, strumming away at his ukulele in a string of viral videos on Instagram, consistently providing some of the most unique freestyle soundtracks in recent memory. There’s a video of Lil Gnar chopping flying fruits while Einer strums away behind him. He went crazy with IDK’s “Free Smoke” remix in a venue corridor. Out in a grassy yard with Chance The Rapper. No matter where he goes, there’s an opportunity for creation.
“Everybody wants to be a rapper, everybody wants to be a producer. But with me it’s like… What the fuck. What is that?”
It all started with a post by none other than Snoop Dogg. The rest is history. Watch the new Mass Appeal Collections documentary, Tuned Up: The Einer Bankz Documentary.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.