With social media platforms becoming ever prevalent in people’s daily lives, whether out of necessity or the need for entertainment, it’s no secret that a huge number of people worldwide are online at any given time. The biggest among them is Facebook, the social media behemoth with millions of active users that visit its site per day. As such, it was no wonder that it became one of the biggest hubs for visual marketing for companies and corporations worldwide.
However, we now live in the Information Age. What we call the trend in the present can easily become a relic of the past. Technology is always changing and to keep up with the times, so are the companies and their strategies. This is especially true for Facebook, which managed to move up the ladder from a marketing-only connector tool of sorts to a pseudo-marketplace in its own right in a few short years. Enabling consumers to shop directly from a company or business ventures’ page has yielded massive results with increased revenue streams and a lot of happy customers.
With significant power to drive traffic to your marketplace and offering the required tools to tailor the traffic to suit your particular niche of products, Facebook is increasingly gaining a competitive edge in the eCommerce marketplace ecosystem. It has enabled everyone from the world’s largest multinational corporations to the small local store down the street to open their own special marketplace. Thus, selling on Facebook has connected a lot of people around the world and brought them prosperity and success in their ventures.
Here’s a guide to the easiest ways to get started on selling on Facebook and maximizing your potential gains.
Facebook Business Page
This the most common method employed by sellers on the platform. It’s also a must-have for anyone deciding to sell any product inventory on Facebook. Selling on Facebook requires the seller to have their business page on the site to be verified. Once the “marketplace terms and conditions” are accepted and the relevant business details are filled in, the seller can immediately start posting their product listings on the site. You can also add pictures and graphics to better describe or depict your product and make it easier for the customer to make an informed decision.
Facebook also offers a suite of various analytical tools and user statistics to the administrator of the page. This can help you gauge the mood of the market, the number of potential customers and help you formulate any future strategies based on their analysis.
Third-Party Marketplace Platform
Sellers can also utilize a third-party marketplace platform to help them sell on Facebook. These are especially useful to people who aren’t that tech-savvy and can have a bit of trouble organizing their Facebook Store. These applications can help minimize a lot of unnecessary headaches and help make your store more efficient. From product listings to inventory management, these platforms give you the option of controlling everything related to your store from a single place.
For example, Shopify’s a major third-party propriety eCommerce platform that has over a million users and enabled its sellers to make billions from sales revenue. With its hundreds of in-built themes and various other tools, it’s almost indispensable for the huge rise it provides in productivity of the management of your marketplace. All you have to do is sync your Facebook Channel to the platform and it automatically syncs all your product listings and updates your inventories to match your Facebook Store.
Once you have set up your Facebook Shop, you will need to keep a few points in mind to ensure the success of your business venture.
- Advertisements: With Facebook’s mind-boggling numbers of potential consumers and overall traffic on the site, it will be a complete waste to not utilize its potential. If you have a marketing budget, you can make sure that your company’s products are seen and noticed by people worldwide. This can help direct traffic to your Facebook page.
- Accurate Sample Pictures: It’s very important to give your customer a visual template or a graphic on what exactly your product is and looks like, from all angles. This enables the consumer to make an informed decision before buying the product.
- Good Content: The content of your page can be an instant deal-maker or deal-breaker. If people cannot understand what it is you’re trying to sell, they probably will not buy it.
- Brand Engagement: Creating a loyal following among the more hardcore customers of your niche market will only help you gain success in the long run.
- Keep It Simple: The most basic of rules, yet most often forgotten. While having a fancy eye-catching page might be appealing, sometimes keeping it clean and classy can help your Facebook store a long way.
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