By Jack Barnes
|Behind a massive publicity blitz that included his third performance on The Tonight Show Starring Jimmy Fallon and appearances on The Nightly Show on Comedy Central, Kennedy Show on Fox Business News, ESPN’s First Take, Revolt TV, Fox News Radio, ABC News Radio, TBN and several digital outlets such as NBC News, XXL Magazine, Hot New Hip Hop and several others, Lecrae’s highly anticipated memoir, “Unashamed” immediately debuted as a New York Times Best Seller, landing in the Nonfiction category. Lecrae completed a mix of critical press that included national and satellite radio (The Eric Mataxas Show, The Freddie Coleman Show on ESPN Radio and Chris Fabry Live!) and the memoir was featured across the country in daily newspapers such as the New York Times, Atlanta Journal Constitution, Philadelphia Tribune and was the Associated Press Big Story. Lecrae also celebrated the release of his memoir with a signings at Barnes & Noble (Tribeca, NYC) and at the #1 book and author event of the year – Book Expo America.
To celebrate the book’s launch, Reach Records discounted Lecrae’s Grammy Award winning album Anomaly at online retailers to $5.99. The discount is still in effect. And immediately following Lecrae’s book release, his Tedx Talk “Heroes and Villains: Is hip-hop a cancer or cure?” was made available online. The Tedx Talk can be viewed below
This is the story of one man’s journey to faith and freedom. And Lecrae dives deep into territory considered taboo for such an artist.
|“If you live for people’s acceptance, you’ll die from their rejection.” – Lecrae
“I had learned to be unashamed in the midst of a fallen world. Now I needed to learn to be unashamed in the midst of a religious world.” – Lecrae
“Critics always have a lot of fury. But they rarely have a lot of facts.” – Lecrae
|As part of the campaign, B&H Publishing rewarded fans who pre-purchased Unashamed by giving them the choice of exclusive campaign items including a song track by Lecrae, an Unashamed 116 t-shirt, and more.
Lecrae is a Grammy award winning hip-hop artist whose 2014 album, Anomaly, debuted at #1 on the Billboard Top 200, Rap, Digital, Christian, Gospel, and Independent charts. His seven studio albums and mixtapes have sold more than 1.5 million copies. “Lecrae has been nominated for five Grammy Awards, including a win in 2013 for Best Gospel Album and Best Contemporary Christian Music Performance/Song in 2015, as well as won seven Dove Awards, secured one Billboard Music Award nomination, won two Soul Train Music Awards and a BET Hip Hop Awards nomination.” Lecrae resides in Atlanta, Georgia with his wife and three children.
|Twitter @Lecrae – Instagram @Lecrae – And follow him on Facebook|
|ABOUT B&H PUBLISHING GROUP
B&H Publishing Group, an imprint of LifeWay Christian Resources, is a team of mission-minded people with a passion for taking God’s Word to the world. Because we believe Every Word Matters we seek to provide intentional, Bible-centered content that positively impacts the hearts and minds of people, inspiring them to build a lifelong relationship with Jesus Christ. Among our print and digital releases for the trade, church, and academic markets, titles include The New York Times No. 1 best-sellers The Love Dare and The Vow, #1 CBA best-seller I Am a Church Member as well as the award-winning HCSB Study Bible, which features the Holman Christian Standard Bible translation. Learn more at BHPublishingGroup.com
ABOUT TEDX TALK (where x = independently organized event)
In the spirit of “ideas worth spreading,” TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. TEDxUND strives to re-create the unique experience found at TED, where the world´s leaders, thinkers and doers congregate to share what they are most passionate about.
TED is a nonprofit organization devoted to “Ideas Worth Spreading.” It started in 1984 as a conference that brought together people from three worlds: technology, entertainment and design. Since then, its scope has become ever broader, including two annual conferences: the TED Conference on the West Coast each spring and the TEDGlobal conference in Edinburgh, Scotland, each summer. TED also now includes the award-winning TED Talks video website. For more information, go to www.ted.com .
Want to submit something? Click Here
Need promotion? Click Here
Let us know what you think in the comment area below.
Liked this post? Subscribe to my RSS feed and get loads more!”
Shop custom Merch below & save money…