Harlem’s Premiere Urban Clothing Line WOLFSTYLE (@wolfstylecloth) Re-launches Website #DefinitionWOLFSTYLE


It’s a new day in the “New Harlem!” Urban clothing outfitter Wolfstyle is retooling its brand and re-launching its website, devoted to providing unique and edgy wearables that embody the style of Harlem and is powered by a strong team.  

Established in 1997 by three friends, Derrick Murray, Ray Boone and Demetreus Gore,who had a notion for entertaining and defining what’s cool for the streets,Wolfstyle was incorporated first as a music/marketing and promotions company that evolved into a lifestyle brand, whose strength is in numbers and the loyalty of the ‘wolfpack.’ With the support of local consumers and celebrity friends such as rappers Jadakiss and Ma$e (pictured left) who lent a hand early on, the Wolfstyle Clothing line has been solidified as a brand for five years.Says Gore about the early days of the brand: “I’ve known Ray almost all my life, and Derrick for about half of that time. Early on, Derrick had his own thing going on with Arme: Welcome To The ‘Hood, a multi-million dollar company, and they were doing well. Ray and I were doing ‘music slash the streets.’ Our story is not that different from a lot of people like us who are doing clothing lines – everybody is from the ‘hood, but with different expertise. We set out to create a lifestyle for guys like us.”

The revamped Wolfstyle website at www.Wolfstylestore.com is targeted to all consumers, and provides a full shopping hub, a blog platform for users to receive news from fashion insiders and exclusives for 2015, and more. Wolfstyle is currently premiering hot, new items for the Summer season.


Derrick Murray, Creative Designer, sporting the Arme hoodie
As for the creative mind behind the eye-catching lifestyle brand’s designs, Murray, who holds among his credits being the creator the Cheetah Vision film company logo for 50 Cent, says: “I’m the one who’s always in trouble. I have my cigars; I have my scotch; some talk about the women – I enjoy my life. I brought along Wolfstyle Clothing, and [my partners] were doing Wolfstyle Marketing. I’ve been designing for 16 years. I created AppleBottoms for Nelly, I did stuff with Nike, I did photo shoots with Juelz Santana and many others. I’m not some guy that walked in off the street with t-shirts for sale. It runs way deeper than that. I do the design, the photography, and I do a good portion of what you see on the site.” 

The website will also incorporate the new campaign DEFINTION: WOLFSTYLE, with its emphasis on reinforcing values, bridging generation gaps, and celebrating the accomplishments of some of Harlem’s most prominent forces in entertainment and civic engagement.

Boone, known as ‘the numbers guy’ of the brand, solidifies their goal: “We set out to build something together. Wolfstyle is the lifestyle, providing a quality product, uniting generations and contributing to legitimate aspirations. A lot of our stories as a people start out in the streets – but don’t have to end up there! Positioning Wolfstyle as the premiere lifestyle brand is our #1 goal.”

Enjoy this audio stream below after the jump.

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