By Jack Barnes
Vevo just premiered Khalid, “Becoming,” the first piece of original content after being named the first LIFT of artist of 2017 on March 3rd. “Becoming” reflects on nineteen-year-old Khalid’s album about American teenage life: love, hope, longing and the complexities that come with growing up. The piece was shot in Khalid’s home town, El Paso, and introduces viewers to his friends, takes us through his songwriting process, and follows him on what is possibly one of the most important days of his life, album release day. Enjoy this video stream below after the jump.
LIFT is a six-week concentrated campaign in which Vevo gives fans a first-hand look into each artist’s journey – from intimate performances, video premieres, to behind-the-scenes content. In addition to “Becoming,” Vevo will be releasing original programming titled “Stripped,” a two-song performance by Khalid in an intimate setting in Los Angeles.
Previous LIFT artists include Halsey, Shawn Mendes, Tori Kelly, Alessia Cara, Sam Smith, Lorde, Kendrick Lamar, One Direction and more.
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Props to Vevo