Vevo today announced that former DSCVR artist, Def Jam Recordings’ YK Osiris has been named the Vevo’s new LIFT artist of 2019 – an artist development program that identifies and elevates emerging musicians, by creating a series of original content videos. Shot in Jacksonville, the premiere of “Worth It” is the first of three pieces of content Vevo will release as part of YK Osiris’s LIFT campaign. Enjoy this video stream below after the jump and please share this with friends.
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Props to YK Osiris