Vevo releases “YK Osiris: Young King” by DSCVR alum and newest LIFT artist of 2019, Def Jam Recordings’ YK Osiris. Vevo LIFT is an artist development program that identifies and elevates emerging musicians, by creating a series of original content videos. “YK Osiris: Young King” follows the release of “Worth It,” and is the second of three pieces of content Vevo will release as part of his LIFT campaign. The video follows Osiris through his hometown of Jacksonville, Florida as he explains his influences, aspirations and hopes for the future. Enjoy this video stream below after the jump and please share this with friends.
Vevo’s LIFT initiative connects today’s up-and-coming artists to audiences around the globe through video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Sam Smith, Halsey, Khalid, Jorja Smith, SZA, Julia Michaels, Billie Eilish and CNCO.
Born Osiris Williams, YK Osiris grew up with a passion for old-school soul, classic R&B, modern pop and rap sounds, and started making music of his own at a young age. In 2017 he first uploaded his single “Fake Love” before dropping “I’m Next (Freestyle) in January of 2018, the latter of which went viral and collected millions of streams. His next single, “Valentine,” amassed over nine million streams within the first several weeks of release, and is now certified GOLD. Shortly thereafter, he signed with Def Jam and dropped “Timing.” In November 2018, YK was named a Vevo DSCVR artist, and the buzz around continued to draw attention in the industry.
2019 saw the release of “Worth It,” which went PLATINUM and scored Osiris his first entry on the Billboard Hot 100. Co-signs from Drake and Chris Brown followed, as well as a spot in XXL’s 2019 Freshman Class. To date, he’s released five songs that have amassed 500 million global streams. YK Osiris’ debut project is coming soon. Keep up with exclusive content from artists all over the world at YouTube.com/Vevo.
Vevo is the world’s leading all-premium music video and entertainment platform. With over 400,000 videos and 26 billion views a month globally Vevo connects artists with audiences from all over the world, providing exclusive music content, original programming and official music videos to fans.
I have a passion for blogging about what's trending in Hip Hop, R&B, and Celebrity Entertainment. I'm a huge sports fan; my favorite teams are The NY Knicks & NY Jets. I also enjoy spending time with family, and working hard as hard work pays off.
Fresh off the heels of releasing the remix for his smash “Betchua (Bitchuary)” feat. Wiz Khalifa and A Boogie wit da Hoodie, Baltimore artist Shordie Shordiedoubles down on his summer takeover with the release of his newest track “Distractions.” With another side of his emotions on display, Shordie croons over […]